Creating Info Products
Creating Info Products
Creating Info Products
What are InfoProducts?
Information products (shortened to "infoproducts") focus on providing specific solutions or knowledge that fill a targeted need.
They can include:
* ebooks
* videos
* teleseminars
* audio
* tutorials
* printed books
* resource lists
* newsletters
* podcasts
* CD's
* DVD's
* courses
* reports
* etc.
If you do a good job of pinpointing a hot-button topic in your niche, creating a useful infoproduct that solves your audience's related problem, and marketing this infoproduct, you'll be ringing up sales every day, day in and day out.
One targeted infoproduct can easily earn thousands of dollars a year - year after year.
The Secret of Creating Successful InfoProducts
Pinpoint your niche audience's most burning questions, problems, and issues.
Here are some ways to do that:
* Monitor your site's traffic statistics. What keyphrases bring the most visitors?
* Which posts/pages are the most popular?
* What do people ask most often and most desperately in forums related to your niche?
* What posts and forum threads have the longest stream of comments?
* Stay tuned into the conversation of your niche and always be on the lookout for burning questions and problems - as well as new issues that have lots of buzz but no authoritative publications.
Take Away Pain or Anxiety
Especially try to pinpoint questions that address an area where your niche audience feels the most desperation, pain, or intense need for a solution.
Once you've pinpointed a good "desperation" topic for your niche, narrow the topic to something you can thoroughly cover in an infoproduct. Create (or outsource the creation of) a very thorough infoproduct covering in detail everything someone might want to know about the topic. Provide one or more very good, do-able solutions.
Use some of your extra research materials to create at least one free "bonus" (a related short report, resource list, video, etc.) to accompany the main product.
A Profitable Launch for Your InfoProduct
If you want to sell a lot of copies of your infoproduct, you need to spread the word in advance and provide tempting teasers that stir people's curiosity.
While you're still creating the infoproduct, start generating some pre-launch buzz via your own email list and blog, and also via social media, joint venture partners, free mini-courses, audio, video, etc. In these pre-launch "content leaks", focus on leaking information that covers the "what", but not the "how". Save the "how-to" information for the infoproduct.
While you're still creating your infoproduct, ask people to submit to you their most burning question or problem related to your product's topic. Then be sure to have your infoproduct address as many of these submissions as possible, and let people know you're including this info.
Create (or outsource the creation of) an outstanding sales page for your infoproduct, and a professional-looking image of it. Surf the internet and find examples of sales pages and infoproduct images used by successful marketers to get ideas for your own.
Then it's time to have a big launch, rake in the money, and start working on your next infoproduct!
Market Your InfoProduct Successfully
Somewhere above the fold on your main site's sidebar post an attractive image of your infoproduct, along with a headline or bit of copy that hits the desperation point of your intended buyers, and link both (image and headline/copy) to your sales page.
Create an "affiliates" section of your infoproduct sales site, and fill it with materials affiliates can use to promote your product:
* images
* articles
* audio
* video
* tips for marketing your product
* instructions for participating in your affiliate program and getting their unique link, etc.
Also look for related infoproducts by other publishers you can promote as back-end sales whenever people buy your product, and earn a commission on. Then contact these other publishers and recommend that they do the same with your product.
Write up a press release and submit it to the paid version of PR Web.
Submit a copy of your infoproduct to any related offline magazines, for their "New Products Reviewed" column. Look up the magazine's editor in charge of reviewing new products, books, etc., and contact him/her directly.
If your infoproduct is an ebook, consider having a physical book printed from it, too. LuLu.com does an excellent job for "print on demand" publishing (they wait till someone places an order to print that person's book, and then ship directly to the customer. If no one ever orders, no books are printed, and there's no cost to you).
After your first infoproduct, start a steady stream of problem-solving, niche-related products. Whenever someone buys one of your products, be sure to "back-end market" your other products to them. Anyone who bought from you once and was satisfied is very likely to buy from you again.
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