Creating Killer Benefits With WISGAT

Creating Killer Benefits With WISGAT

Creating Killer Benefits With WISGAT

Face it. You, your service or your product is a perfect solution to problems; problems your potential clients or customers face every day. You told them about all the great things you, your product, and your service do so why aren't they buying?

If you are like me, you did an exceptional job of telling your potential clients and customers about all of the features, but neglected to articulate the benefits. Specifically, the benefits to them! I recently ran across a method that has proven to work every time for me and wanted to share it with you. It is WISGAT. (Pronounced wiz-gat.)

When I make a statement I immediately ask myself WISGAT or What Is So Great About That? I am putting myself in the readers' place challenging why the statement I made is important to me. Be tough on yourself and answer the question. Continue the process until you have articulated 10 powerful benefits of you, your product, or your service to your potential client.

Let's say I have invented a new red ball that is round, red, and soft. What's so great about that?

Well, it bounces in a predictive way, is easy to see, and doesn't hurt your hand when you catch it nor does it break your lamp when you don't catch it.

What's so great about that?

When others watch you play with it you are going to look like a pro because it is easy to see and the soft surface makes it easy to catch. It also will bounce predicatively so with very little practice you will look like a pro.

What's so great about that?

Others will want to play with you because you are clearly an expert with the ball and they will also want to play with the cool, red, round, soft, bouncy ball.

What's so great about that?

While you share your round, red, soft, bouncy ball you will make friends.

Yes, make new friends by simply playing with this awesome round, red, soft ball!

When you create content for your blog marketing, article marketing, personal branding, and even writing your biography remember to ask yourself "What's so great about that?". You will find by providing benefits rather than features your readers will understand how your incredible product or service will help them in their lives. And they will make the purchase!

POST COMMENT

Are Eating Disorders Connected To Bad Habits (Half two)? The way to Cure Eating Disorders Laugh Your Manner to Beating an Eating Disorder How To Prevent A Bulimia Eating Disorder Relapse Eating Disorders Will Be Treated Facilitate For Eating Disorders Eating Disorders in Dance - Why They Exist and How You Can Spot Them The Unimaginable Effects Of Eating Chili Eating Well In Barcelona Easy Suggestions For Eating Low Carb Annealing: An Effective Heating Process Induction Hardening: A Widely Used Non Contact Heating Method Radiant Floor Heating: For Warmth and Comfort