Creating Memorable Videos Requires Production Savvy

With literally thousands of videos cluttering the net

, you have to be certain that the video you shoot for promoting the corporate image has to be able to cut through the clutter and arrest viewer attention. This is why corporate video production in London has become that much more demanding. Remember, like all corporate promotional activities, this also is targeted mostly towards other businesses and to a lesser measure to the lay public unless it is simply an exercise to build brand consciousness in the public mind. Even the creative inputs will differ on whether it is for simply informational purpose or if it is to announce a new product launch.

What is common to all these exercises is that you have to decide first what your budget is and what the primary purpose of producing the video is. The outlay which you can afford is going to determine several components like how many locales can be used for shooting; the kind of camera to be hired; how many days are going to be devoted to the shooting; will you use a celebrity to endorse your product/service? These questions acquire a new dimension during training video production. There are other dimensions too for the latter.

When you are creating a training video the length of the video has to be pre-determined. Even employees who are viewing it in the comfort of their own cubicle or at their own work station will not follow a long video with close attention defeating the purpose of the production. Sapiently produced videos would cover all necessary training areas in a crisp manner and hold the trainees attention throughout. Ideally, these videos should be produced by professionals who know how to create a storyboard, shoot, edit, add graphics/voiceovers/music and hand over the finished product to you.

The advantage of letting professionals handle it is that it saves you from investing in or hiring expensive equipment like cameras, lighting paraphernalia, special effects software, sound recording gear etc. Just let them know what you really need, listen to their concept development, offer comments on drafts and revisions and then wait to see the final product. You will have a winner on your hands if you have used professionals like Walking Forward Media.

by: Martin King II

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