Creating Super Valuable Customers For Brand Buying
Do not for a moment consider this untrue
Do not for a moment consider this untrue. Marketing is largely concerned with building the customer base and thereafter locking them to create super valuable customers. Such customers wills stick to the brand despite all the fluctuations that the market experiences.
Ensuring such brand loyalty could only be possible when you learn about the weaknesses that create the brand failure. Marketing survey reveals that less than 50% of your current buyers will stick to the brand next year. Even the super loyal 20% customers may switch over to another brand buying the products more. On the other hand 30% of the so called loyal buyers are those who might like to switch their loyalty quite easily.
Few customers connect to the brand through the social media marketing. In fact they constitute only single digit fraction of your entire customer base. An example is the popular drink Coca Cola. While more than 100 million use it, the Face book linkage is only about 3.5 million. It is therefore necessary making the marketing plan perfect so that you can attract the buyers who are not loyal to your brand while retaining those who are loyal.
Brands rarely carry meaning for many buyers. Such buyers trust multiple brands and buy them. As the provider or manufacturer you have to fight with other brands to secure the support of the buyer. If your campaign is effective, most times the customer will replace the favored brand for yours and your business will have the necessary jumpstart in the process. Conversely you have to avoid buyers avoiding your brand and buying something else in lieu of it.
Your business cannot propose purely basing on the occasional buyers that prefer your brand to their favored brand for the time being. You require a solid base of loyal buyers who wills tick to your brand no matter what come in their way. With the growing popularity of any particular brand, the low-loyalty customers are converted to high loyalty brands and in result the numerical strength of the former decreases steadily.
And what it will mean? It means that the numerical strength of your long term loyal buyers is growing and you are gaining steady foothold on the slippery platform of fiercely competitive commercial market of modern era.