What do you like and dislike about the sites you have visited?
What keeps you on the site and ultimately results in the use of the services offered?
Answering the above questions and using your own surfing experience is a good place to draw inspiration when creating a user-friendly website for your business.
The homepage is the entry point for the majority of visitors to a website, so it is paramount that your homepage sets out clearly, quickly and simply (see web design Uxbridge);
What's on your site
Where to find it
How to contact you
As well as the above attributes the homepage should intice the visitor to explore the site futher. Making the homepage layout slightly different from the rest of the site establishes the page as being the starting point from where all other site content is accessed.
A website is your online salesman (see web design Uxbridge). Just like a salesman your visual pitch to visitors should be designed and written to; grab your attention, build your interest, draw you in, build trust and persuade you to take action!
A good looking flashy website is all well and good to look at but can the robots read it? Most people use search engines when looking for information on the internet. Behind these search engines are robots which index web pages to return websites links matching the keywords entered by the user. Search engine optimisation (SEO) can be achieved by good quality content (see web design Uxbridge).
With content and SEO in mind, why not regularly update your website with fresh content? This will give people a reason to return to your site. A good content management system (see web design Uxbridge) will allow you to update your site content text and images with minimal effort.