Creating an e-marketing template

Any business owner will understand the importance of marketing your company's products

and services and some may have used email marketing as a way of informing customers about the latest deals and items on offer.

Most marketers tend to focus on certain topics of each email, paying particular attention to content, personalisation, deliverability for example and rightly so. But often the design of the email template is neglected with people failing to realise just how important it is.

The design of email marketing templates are key to relevance and customer centricity. It represents the company's brand and the design of the email is key to getting it read. Whilst many industry experts acknowledge that design is important for usability, efficiency and branding they advise marketers to follow the KISS theory, Keep It Simple Stupid.

When designing your email template, there are a few basic things to remember. Firstly be original in your email design, remember you are not the only business to use email marketing so there is good chance your recipients are on other email lists as well. With this in mind, make your design original, distance it from the others by being different. If you stand out, you are more likely to benefit from increased attention.

Talking of attention when designing your template remember you the purpose of the email design is not to impress people, but to grab their attention. Once you have it, it is up to the email content to keep the recipient there. Stick to simple, effective design and make sure the page's content is visible. If you find you are forced to decide between an amazing design and effective copy, choose the copy every time.

Remember that email marketing is part of the process. The goal of the campaign is conversion, interaction and value, so if you have to sacrifice particular design elements then so be it.

Creating an e-marketing template

By: Emma Milliard

POST COMMENT

Swinging Social Care Market: Personalisation of Services for Older Relatives Belgium In Vitro Diagnostics Market Outlook to 2016 now available at ReportsandReports A layman's guide to email marketing software truth about six pack abs scam - Is Mike Geary a Scam? Wealthy Affiliate Scam Link Building Services Will Exceedingly Improve Your Web Marketing Labors Greatest Methods in Web Layout Marketplace Grow Taller 4 Idiots Review - Scam Or What? Truth About Abs Program Scam - Is The Truth about Six Pack Abs Program a Scam? Shaklee Scam? Third Party Professional Critiques Reliv International Review - Scam or Legit? Isagenix Review - Scam or Legit? AffiliateTips: Best For Affiliate Marketers?