Creative Marketing Strategies With Bulk Sms

Mobile messaging has become integral part of our day to day lives

. Before liberalization, the telephone scene in India was poor as the technology we had was obsolete. Now with the arrival of latest technologies in the market new types of marketing strategies are being developed. One of the latest marketing types is SMS marketing which is far better than telephonic or e-mail marketing. With the help of bulk SMS services, the company is given a fair chance to to send same message to multiple customers. SMS marketing is advantageous for both the company and its customers as it hits the target like a bullet, hence ensures proper communication.

In India, bulk SMS gateway is a useful mean to send messages to people who do not have mobile phones or SMS enabled phones to send and receive SMS messages. These days most of the companies prefer to choose bulk SMS messaging as it is a spam free way of communication and also saves a lot of time and the resources. SMS marketing is always better than a telephonic communication as there is a lesser chance of disturbing the customer with unwelcoming phone calls. Through bulk SMS, the customer can read the message if it interests him from its inbox where the message is saved and this increase the probability of making the sales happen.

Through bulk SMS services, companies just need to type a single message and then send it across to any number of customers in the database. These creative marketing strategies help the company stand out from the crowd and gain extra edge over its competitors. The cellular service providers who offer SMS also offer bulk SMS gateway which allow the companies to form and send a message from the website of service provider. SMS gateways are of many types including the one which allows you to compose messages to more than one recipient and also creates a group list.

In bulk SMS messaging, it is easy to get the most from your marketing efforts as the message is more targeted with a word count of 160. With more targeted messages, it is easy to convey the real message without beating around the bush which also reduces the interest of the customer. In order to work with creative marketing strategies, it is essential to distinguish between the bulk SMS services provided by the content provider and the SMS aggregator companies. Bulk SMS gateway is successful in India and is considered as the best way to target local customers who do not have access to mobile phones. Sending bulk SMS is one of the best and intelligent marketing strategies which help the companies save time, resources and money. Apart from sending latest updates and new launches to the customers, bulk SMS can also be used to send emergency alerts to the employees whether they are in office or on a move. Staying connected with the customer is very important in todays time and bulk SMS marketing allows doing this at the blink of an eye and that too at a very low cost.

by: Srinivas Sakhare

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