Crisis Is Also An Opportunity To Transfer The Leading Emerging Markets Recovery
This caused by the subprime financial crisis sweeping the globe
, not only shaken the development of a number of developed countries, even as global growth engine is the emerging markets have also been affected; although the degree of impact on different industries, not do the same, but all the businesses are very big challenge, any business will have to face, trying to cope.
Cai Ming Kai IC Design industry since the dot-com bubble in 2000 after several years of rapid growth, the global financial crisis in the background, IC design industry is also hard to stay clear of the past few months slowly into the adjustment period. The current global financial turmoil
Semiconductor Market impact has occurred and is reflected in the Christmas boom in consumer electronics products; Although MediaTek Most of the products in emerging markets, has felt the impact would be very cautious.
Face tomorrow, the year after the market environment, MediaTek will strengthen the marketing and distribution of new products. In wireless communication products, WCDMA scheme has been in the client validation will be successful launch as planned; TD-SCDMA scheme launched last year into the Olympic Games commercial industry's first to support HSDPA Downlink 2.8Mbps in Laguna
Chip Later, it launched the industry's first commercial chip TDHSPA Laguna-U, will further boost the commercialization of TD Industries.
In digital television, the MediaTek solution for flat-panel TVs in Europe and the United States in the success of the market share lead, also deep plowing in the China market; short-term to the existing analogue television flat-panel televisions and major domestic manufacturers
Cooperation Introduction of products for the Chinese market, including multimedia entertainment functions in the highly localized market certain long-term process with the China Digital, the digital experience through Europe and the United States, the domestic TV manufacturers to provide integrated machine program to a smooth drive from the simulation the process over to digital television.
In DVD player, the specification for domestic owned (CBHD) and red high-definition, is also actively involved in supporting; in the blue section, close cooperation with domestic manufacturers, with export export strategy, with the development of Blu-ray player products also explore domestic and export markets. The latest in digital camera chip will be out, boost revenue growth year after, in 2009 revenue growth rate may slow down though, although after the financial crisis, but the industry remains optimistic about long-term competitiveness.
Despite the market downturn of time, but the relative investment potential for the technology is also a good time, MediaTek will uphold the spirit of innovation, continuous development of new technologies and new markets, the courage to face the "winter" in challenge, while preparing to meet the arrival of spring. So MediaTek products that do or do the research and development investment or to put in, but must pay particular attention to changes in the external environment, while the response to major changes in the environment, the necessary measures, including review corporate strategic planning, operational efficiency improvements assessment of human resources, organizational performance assessment review of the standards and so on.
The global financial crisis is the most severe recession in a decade, consumers find ways to keep their assets to reduce costs is an inevitable result, so we can not determine when the economy will recover, even if the recovery could be extremely slow pace, so consumption the market will not resume in a short time.
IC design industry is no exception, in the market downturn, companies still need to maintain the normal operation and continuous innovation to develop new products, it is common to all the difficulties faced by design firms. However, the crisis is also a turning point, a good chance of emerging markets leading the recovery in the future to maintain its consistent rapid growth, we should try to seize these opportunities. But also can be adjusted to take this opportunity to improve operating structure, to achieve optimal operational efficiency.
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Crisis Is Also An Opportunity To Transfer The Leading Emerging Markets Recovery
By: wuwu
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