Cross-ATTIK Scion tC Much Media Campaign invites young Driver Take On the Machine

See also: Scion Buyers Guide

See also: Scion Buyers Guide

San Francisco September 14, 2010: Four weeks ago, along with Scion, global

Agency creative ATTIK began reaching out to young,

mostly male drivers in the United States, with numerous cross-media

marketing activities aimed at driving online search engine

and intrigue around the building in the Scion tC sport coupe 2011 . This past

weekend, hundreds of thousands of movie-goers attending shows

Resident Evil: Afterlife in the whole country was greeted with lenticular

Scion tC theater posters in the lobby, as well as shocking, Take On

Machine : 60 3D movie ad starring the 2011 Scion.

Since yesterday, the new Take

The Machine ads are now displayed in U.S. print and online media

outlets are live new billboards in 24 U.S. cities and : 30 version

cinema ad will debut high-profile and cable

outlets, including todays regular NFL season premiere of Monday Night

Football on ESPN. With these events, and a few others before us,

Take On the Machine campaign is now in full swing.

ATTIK co-founder and creative director Simon Needham is

worked very closely with the leadership of the Scion marketing, as well as ATTIK

creative director Ron Lim and other members of the agency team, to

imagine a multi-step strategy, and bring to life each provision

through some of the finest creative companies in the world.

Needham personally directed the cinema / broadcast spots, work with the project

and production company Imaginary Forces and motion , digital effects and

SWAY Studios project, among others. Design for loans

Original Campaign Augmented Reality Game, which went live on the campaign

www.TakeOntheMachine.com left two weeks ago, go to the North Kingdom, with

3D Graphics courtesy Filterfilm, sound design by Audio Alliance and

backend programming by Dataduktus. Face the Music has created a campaign

original music, and the website was developed by LA and based on

Company in connection with the Scion, a dormitory with assets created by

ATTIK.

In fact, our campaign presents a machine as a dangerous city,

It is the fans behind the wheel of the Scion tC in 2011 to take it on the

Needham explained. Taking cues from the playbook of Hollywood, started with

teaser elements, including the promotion of virtually every type of media.

From our ad film in cinemas and on TV, as well as cross-media advertising

Now fans of inviting visit our websites Take On the Machine

tC feel introduced a new platform correctly

deserves.

At Scion, we believe that the aggressive features of this new generation

TC are very exciting, and we know that many young owners will be

also impressed, said Jack Hollis, Scion vice president. Since

The all-new 2011 t gives the driver more power and better treatment than

model, as well as more aggressive styling and standard premium

function, we feel the treatment of celebrity is very well deserved.

click PLAY to watch the interview with Auto Channel Hollis Jacks Scion tC on the new

Along with Simon Needham and Ron Lim, the team ATTIK is also project

interactive creative director Jacob Ford, a senior writer Mike Brenner,

senior art director Greg Coffin, interactive art director Jeff Fang,

Gabe Nguyen designer, senior broadcast producer Patty Lum, a senior print

producer Melanie Magatelli, interactive producer Maribel Arellano, an account

Director Katherine Stout, Senior Account Manager and Account OHea Michelle

Manager Jennifer Lucero. Full credits for Take On the Machine is

available on request.

About Scion

Scion, of Toyota Motor Sales(TMS), USA, Inc., has been developed with

new generation of young buyers in mind. Scion mission is to provide

typical products can be personalized and innovative,

process of consumer demand at the retail level. It has three brands

groundbreaking models from a wide range of standard features: urban xD

subcompact five-door, iconic xB urban utility vehicle and tC sports

coupe. Scion introduces all-new premium subcompact iQ micro-at the beginning of

2011. Scion brand new practice often applies in all aspects of its

businesses and pushes the creative envelope with nontraditional

advertising and marketing, the involvement of young consumers. Scion also supports

originality through its programs in the artists.

[NOTE TO EDITORS: Welcome to this link to view / download

high-resolution graphics to accompany this story:

http://www.darnellworks.com/attik / 2011tC.htm]

Available Topic Expert(s): For information on the listed expert(s)

click the appropriate link.

Ric Peralta

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Cross-ATTIK Scion tC Much Media Campaign invites young Driver Take On the Machine

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