Crossover Value of a Motocross Racer

Crossover Value of a Motocross Racer

Crossover Value of a Motocross Racer

Motocross racers of today are valuable athletes. The physical strains on a motocross racer's body are unmatched. The value of a motocross or motorcycle racer has been evident in the last 5-10 years due to the amount of 2-wheeled racers that are recruited into the four wheel ranks. A professional 2 wheeled racer is rarely over the age of thirty. On the other hand, a 4 wheel racer can still be competitive into their mid- forties and even fifties. Pro motocross racers are attractive to large auto racing teams because they already have a large following of fans as well as loyal sponsors.

There is a long list of ex motorcycle professionals that are now competing in professional auto racing. Here are a few examples. Travis Pastrana; motocross and freestyle motocross champion now driving Rally Cars for team Subaru America. Rickey Carmichael; GOAT (Greatest of all Time) of motocross now driving full time in NASCAR Camping World Truck Series. Brian Deegan; freestyle motocross pioneer now a regular on the Lucas Oil Off-Road Series. Jeff Ward one of the first transplants from motocross to 4 wheels nearly won the Indy 500 in 1997. All great motocross athletes that have moved on to 4 wheel racing.

Travis Pastrana is now age 26, Carmichael 30, Deegan 34, and Ward 48. All these racers deemed old men by today's pro motocross standards but able to be competitive for years to come in auto racing. Not to say that these guys could not win a motocross competition today. For example, Jeff Ward in his 40s won the AMA supermoto championship. Pastrana and Carmichael still make appearances at the X-Games on motocross bikes. Take nothing away from these guys on a bike, but their ability to win and win often is much more likely in auto racing at this point in their life than on a motocross bike.

Auto racing teams are million dollar businesses that have layer after layer of management and employees. Many life time auto racers may find it confusing why a race team would select an ex-motocross racer with little to no 4 wheel racing experience instead of a veteran four wheel racer. It's about the money. Top motocross racers bring sponsors with them. Whether its motocross apparel, energy drinks, champion motocross racers bring money that a hot new auto racer cannot match. Stock Car racer Eric Holmes has won the NASCAR West Regional Championship twice won countless major west coast races including NASCARS Toyota All-Star Challenge. Eric has not competed in NASCAR's top 3 divisions like Ricky Carmichael has. Why? Ricky brings support of Monster Energy Drinks with him. Eric cannot boast the same support. Monster Energy bought Rickey time to learn to compete at a high level. Something few top regional racers can bring.

Popular motocross racers will always have a place in auto racing's top division because of their experience at marketing's top level, the money they can bring with them, and the fact that they have already demonstrated top level commitment to excellence. This does not mean that two wheel racers will make new young auto racers an endangered species. In tough economic times it is hard to find a company willing to spend millions on an unknown rookie. When a rookie already has, money, fans, and proven success, it's hard for a race team not to choose experience over potential.

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