Crowdsourcing Your Branding

Heading into the marketplace, youll find a lot of terrific products that get lost in the fold due largely to poor branding

. On the flip side, youll also find a lot of mediocre products that have skyrocketed to monumental success, largely thanks to great branding and marketing.

In this way, spending time to create and develop a strong brand is well worth the investment. The conventional route would be either to come up with a brand name on your own or to hire an advertising firm to come up with one for you. One of the newest alternatives could be even more effective: crowdsourcing.

Here are few benefits for Crowdsourcing your branding:

For businesses, crowdsourcing presents an opportunity to lower expenses while maintaining their creative and operational footing in the marketplace. Rather than hiring expensive engineers, designers and other specialists, companies can tap the creative and inspired talents of the masses for the accomplishment of these same tasks, often at little or no cost.

Moreover, crowdsourcing can facilitate the incorporation of consumers tastes and preferences into the development of brands. Rather than trying to understand what consumers want through surveys and focus groups, for example, a company could have its most valued customers actually participate in the development process through the submission of ideas. Crowdsourcing resources, also referred to as open innovation and community-based design, is the practice of companies putting out an open call for answers to a problem, task or question that would traditionally be tackled by their employees. Instead, volunteers, amateurs and/or experts contribute to the resolution on their own volition.This makes for more relevant products and services and could lead to an increase in sales.

For consumers, crowdsourcing presents an opportunity for personal fulfillment. Every day, thousands of people write and edit Wikipedia entries for free. Why? It is a chance for them to express their knowledge and abilities in exchange for little more than the pure satisfaction gained from their efforts.

Moreover, crowdsourcing opens the door for virtual unknowns in their fields to gain large-scale recognition for their talents. Graphic designers, for example, can submit their artwork to a record label crowdsourcing creative material for its next big album release: And they just might succeed at landing one of their concepts on the cover.

by: james

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