Current Age Email Marketing - Must Haves

Every service needs to be flexible enough to meet the need of current age

. Email marketing is also no exception, with time email marketing has evolved as one of the most powerful marketing techniques. However, current age demands some power features so that email campaigns become more successful.

1. Social networks integration:

All major social networks sharing option should be provided with emails, so that recipients can share the email with others. This feature acts as a great weapon to spread the information contained in email. After all, we cannot ignore the power of social networks from marketing perspective in today's world.

2. Google Analytics integration:

It is important to measure the ROI, and this feature is necessary for that. Senders should know who visit their sites by clicking a link from the email, and when Google Analytics is integrated with email it becomes easier to track that.

3. Simplicity:

Email marketing service should be simple to enough so that even non technical users can learn how to use the system within hours. In this age, no one likes to spend lots of time reading the how-to guides.

4. Segmentation:

Target and win! List segmentation is a great feature to achieve that and hence considered as a must-have feature. The most important outcome of good segmentation is lower opt-outs.

5. Geo-location based reporting:

Opens, clicks must be tracked using Geo-location based reporting tool. This is required so that senders can make localization-based decisions with ease.

Therefore, next time you try a service, look for these features, but remember the success of email marketing campaigns depend a lot on you. People still open emails by looking at the subject lines and only relevant content can make your recipients read the content, and these two important factors (subject line and content) will always be the key to success.

by: Suman Das

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