Custom Rubber Bracelets: A Great Way to Support Social Causes
Custom Rubber Bracelets: A Great Way to Support Social Causes
Many people today are looking for ways to show their commitment to social causes. In many cases, custom rubber bracelets are an excellent way to show you care about a social cause. They're easy to wear, cost little and add a splash of color to any wrist. It's no wonder custom rubber bracelets have become a popular marketing and fundraising tool for many organizations, charities, businesses and individuals.
The widespread appeal of custom rubber bracelets is understandable. They help promote awareness and raise funds in a way that just about everybody who wants to can participate in. People like to feel that they're part of a group of people with a unified purpose. Custom rubber bracelets provide that, by uniting the wearers with each other.
Another key advantage to custom rubber bracelets is their affordability. Just about everyone who wants one can afford it. The basic wristbands cost very little to produce, and can be sold at a price that allows fast, widespread distribution. In addition, they're colorful, and an essentially friendly product. People like to wear custom rubber bracelets and show their commitment.
Today's custom rubber bracelets owe their existence to the massive success of the classic yellow Livestrong wristbands. Introduced in 2004 as a way to increase awareness and raise money for cancer research, the yellow wristbands quickly took the world by storm. In the past seven years, they have raised millions of dollars for cancer research.
Seeing that level of success, other organizations quickly adopted specific colors of custom rubber bracelets to represent their own causes. Many organizations have discovered the fundraising power of custom wristbands.
Some individuals have even used custom rubber bracelets to market themselves. Some job seekers in central Florida last year wore wristbands debossed with the message "I need a job." The custom rubber bracelets worked as networking tools, showcasing the wearers' availability for work to anyone they spoke with.
Custom rubber bracelets actually are more commonly made of 100-percent medical grade silicone, not ordinary rubber. But many people still refer to them as custom rubber bracelets, so the name remains.
There are a variety of styles of custom rubber bracelets available. The most popular remains the basic debossed wristband, the style of the classic yellow band. Embossed custom rubber bracelets are the reverse of the debossed bands in that they raise the lettering of the custom message above the surface of the wristbands.
Debossed painted wristbands add color to the lettering of the standard debossed bands creating a bright, vivid message that's difficult to overlook. Silk screen printed custom rubber bracelets are perfect for bracelets that feature a corporate logo, text or trademark that needs to be reproduced precisely.
In recent times, custom rubber bracelets have become a way of supporting disaster relief efforts for catastrophes such as the 2010 Haiti earthquake or the recent earthquake, tsunami and nuclear power plant crisis that devastated Japan.
While some detractors refer to wristband wearers as "slacktivists," it's hard to deny the impact custom rubber bracelets can make. The detractors say buying a wristband does little more than make the wearer feel good, while doing little for the cause they support. Yet consider this pop singer Lady Gaga raised $250,000 for Japan disaster relief by selling custom rubber bracelets in 48 hours. No one can reasonably call that kind of response "slacktivism."
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