Custom Screen Printing for Promotional Apparel

There are several establishments that promote themselves via printed apparel

. This can be in the form of T-shirts, caps, etc. One of the first things to consider when you plan to have commercial screen printing done for promotional apparel, is what you are trying to promote. This should be crystal clear and should translate as well in the design you choose.

If you are any good with graphics, then you can sit down and design the entire thing yourself. If you are unsure of how to go about it, then heading to a professional's studio would be a good idea. If you are doing the designing on your own, then you can select some free online software that allows you a template of sorts. This will ease the process of designing your promotion.

If you are doing this for the first time it would be a good idea to partner up with your promotional product supplier. Once you are done with the design, it is time to head to the screen printers. Give them the design and ask for a proof so that you know exactly what is going to come on your apparel. This is also the time you can spot anything that may not look good or anything. It may also give you inspiration for some worthwhile changes.

Knowing your demographics will also help in the design aspect. If you are targeting a youngster crowd, then you will need to have your design in sync with their sentiments. The same goes with an older crowd. Color schemes, designs etc play a very important role in how promotional apparel is perceived.

Some of the factors that will help bring down your pricing - the number of items you want printed. The more you require, the cheaper it gets. Also you need to look at the season in which you are going to release your promotional apparel. No point in bringing out a polo neck in summer. Promotional apparel that is made of comfortable material is also something that is picked up and retained in one's wardrobe.

Custom Screen Printing for Promotional Apparel

By: Rodrigo Pinto

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