Custom T-shirts! Powerful Marketing Tools

Would it not be wonderful to see your employees sporting the name or the logo of

the company on their clothes, this way they would be walking talking advertisement banners for the company; every where they go people will see the name of the company so very few marketing tools have the appeal of custom t-shirts. This is a great way to advertise beyond a fixed time frame at reasonable rates.

Unfortunately, there are many companies that underestimate the advertising potential of customized t-shirts in their marketing campaigns; actually using promo t-shirts is one of the oldest marketing gimmicks; and they are still being used with much aplomb by several companies. While some organizations give them in a gift hamper with other customized stuff like stationary to their customers and employee, others use them at promotional events like a sporting get together to create a feeling of oneness among the employee of the company and to advertise the name of their company. Here are some of the benefits of using custom t-shirts in your marketing strategy:

Constant advertisement: Custom t-shirts are a form of constant advertisement, unlike other channels used for marketing which are only around as long as money is being pumped into the campaign, when you invest is custom t-shirts; chances are that some people may preserve these well designed t-shirts for years and when they do get them out; these custom t-shirts will have the same potential for advertising a they had years ago. T-shirts with the company's name and logo on it serve as a constant reminder for you and your employees of what you are trying to offer your customers and the company's goals; this means that investing in custom t-shirts is an almost limitless form of marketing with long lasting benefits.

Cost Effective: Customized t-shirts are among the most cost effective marketing tools available in the market today, but don't let the fact that the medium is cheap fool you into underestimating it. You could also use other customized products like stationary but t-shirts will always be more noticeable so even though you will end up spending more for a custom starts than a custom pen or notebook; it is well worth the price. These t-shirts have the potential to give your brand name constant exposure for weeks, months and even years. When a person wears a custom t-shirt offered by your company; he acts like a billboard for the firm; letting people know about your company, products, special offers and services provided by the company. Can you imagine the kind of exposure that you company can get through this marketing medium? Regardless of whether the t-shirts are worn by the employees of your company or by your current and potential customers, you are bound to garner a lot of attention with these custom t-shirts. These t-shirts can also be worn at sporting events and other functions that are hosted by the company; when worn to an outdoor event these t-shirts help to create a feeling if unity among the employees of a company.

The best part of using these custom t-shirts is that they are more than paper or TV advertisements; when you use these channels of communication; the customer get very little in return; however, in case of custom t-shirts; these apparels are functional to all the customers as well as the employees, so when you use promotional t-shirts, you are actually giving the customer something in return for spreading the word about your company. Most people treat t-shirts as their staple garments, wearing them anywhere and at any time of the day; also when you use custom t-shirts to advertise your products or for brand building, you can customize the product to suit your consumer base; for instance if your company manufactures toys, your target audience will be children in which case you can design t-shirts with kids related themes and designs on it and you can do the same if your company makes products for women; the possibilities are almost limitless when you use customized t-shirts for marketing.

by: Seomul Evans

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