Customer Retention: The Causes For Low Customer Retention.

No matter what business you are in, there is always going to be a slow period

. That is simply a part of business. For the construction companies of the world there is the winter months when there is little that can be done outside without a lot of problems. For cable television companies it is the summer, when people are spending more time outside then watching television inside.

There are ways to combating this issue. In selected cases the businesses will just choose a assorted kind of business throughout these months. Landscaping businesses are recognized to develop into leading snowplow service providers in the winter months. This aids to offset the period when they are down. However what if you do not own an extra service to offer? Then you possess a glitch that needs some precise consideration.

First and foremost you need to determine if you have a customer base of the slow months. This is easy enough to know. If you have people ordering from you but just not as often then you have the right kind of customer base. They are simply in a period of the year where they do not feel that your product or service is quite as necessary as other times of the year.

Now you need to figure out how to entice these customers or potential customers into making purchases during these months. So let's take a look at the options that you have available to you.

The main choice is to drop the prices. However this can be somewhat unsafe to the organization as a whole. The obstacle possibly will occur in that the individuals will observe that you are lowering the prices at a single point during the year and then pause until that moment to begin buying from you. So all you have actually done is to move the sluggish cycle from one time of the year to another and lost cash in the process.

The different more suitable choice is alsochoose certain type of reward for buying from you. Of people surveyed, greater then 60% said they could expand their expenses by as much as 75% if incredible reward was presented to them for buy. These are incredible facts as you think about it and may be implemented to your benefit.

One of the best incentives to offer is travel. There are few that do not like to travel and most will jump at the chance to get a free vacation. So why not offer a free vacation with a certain purchase? Think it will cost you too much? That is where you are wrong. There are now affordable solutions available to businesses to help boost the slow period spending by their customers.

Businesses around the globe choose exactly such a service. You may obtain, in bulk, travel incentives to be given away to your clients with a particular purchase. So you are giving a no cost vacation for them making a purchase and you are not spending a ton of cash. In all honesty you are spending a lot less then you would be if you decreased prices.

by: Samantha Jacobsen.

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