Cutting Edge Crm Marketing Strategies Using The 6 C's

Successful business owners have resorted to employing marketing tactics

, there's no doubt about that. Coming up with an effective and fool-proof CRM marketing strategy is one way of not only acquiring customers but also retaining them. Check out how you too can benefit from employing these marketing tactics.

1. Courting Leads

Once a quality lead is identified, courting follows. Market your product or service through both traditional and new methodologies. Even the best product calls for a little enticement.

> Referral process

Do you have a database of all your existing and past clients? Employing a CRM tool will ease the task for you. Sending newsletters, promo updates, product updates is a goodstart. Proactively ask clients for referral. Even "word of mouth" does the trick. Once you get on it, you will be amazed how powerful this marketing strategy is.

> Marketing add-ons

a. Offer memberships and rewards - show them your gratitude for being your customer

b. Upgrade services - pampering your clients' petty needs make them feel they're in good hands

c. Special offers and discounts - customers feel a sense of being 'privileged"

> Create strategic partnerships

Strategic partners are businesses that deal with your target client.They are able to market for you for their clients and some of their clients will also become your client. Affiliate marketing is an example of creating strategic affiliations. It's letting other people do the marketing for you and vice versa.

2.Converting Leads

"Conversion" is the act of turning a qualified lead into a paying customer. People inquiring about your products are ideal targets for conversion. People asking about prices is perceived as a "buying cue". Don't start right away with your sales pitch. Giving them sufficient information regarding your product or service enables them to see your strengths, elicits their cooperation while making them feel important and trusting. Carefully evaluate which product would best fit with your customer.Equipping yourself with valuable customer information, accessible in your CRM software will turn your lead easily into a conversion.

3. Customer Value

Customer value is ten times a lead. Translates to exerting ten times the effort to get new customers as compared to just keeping them. Another way to boost revenue is getting your current clients to continuously seek and buy your product and services. Tracking customer's past purchases through your CRM tool allows you to keep them informed of new products needed for their growing business while making them aware of all other options.

4. Client Retention

Most often the reason why customers go to the competitor is their notion that you or your staff are "uninterested" with them. They feel that after the sale, you don't care about them anymore. Remember that your business growth relies on one thing: retaining customers day after day and year after year. Having a CRM system will help you track clients accurately- allowing you to foster communication through emails and newsletters, making them feel that they are important to you and never forgotten.

5. Client Reactivation

Most companies forget about their clients who have gone inactive or has gone to the competitor. Making personal phone calls, letters and emails can get inactive clients to return. Having a CRM software helps you keep track of all your contacts - past, existing and prospects.

6. Cost-Cutting

Monitoring sales, profit and losses with your CRM marketing system will help you determine whether you are incurring expenses more than you are earning. Make only the investment if this is something that will make your business stronger and if the ROI makes sense.

Whether it is more profitable to increase conversion of existing leads than generating them, clearly, maximizing leads is a step forward to improved marketing.

by: Pete Kilby

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