DVD Packaging: How to Market Using Your DVD Packaging

With millions of DVD packaging competing for attention

, you have to make your artwork catchy and your copy convincing so that people would get curious enough to consider buying your film. There are many ways to do this. With good graphic design skills and a kick-ass concept, you can make your DVD packaging stand-out from the shelf and grab people's attention.

But you do not want to stop there. You want your DVD packaging to intrigue people, make them so curious, and TALK about your DVD packaging. You want the people who see your packaging to spread the word. In other words, you want your DVD packaging to be a marketing tool for your film. This may mean you have to spend less with the traditional ways to market your film. That is a very clever idea because it would be two to three birds with just one stone.

Here are some ways you can make your DVD packaging into a great marketing item:

Put your website URL in every panel of the DVD packaging. This is very, very simple but it helps a lot. We all know how everyone is glued to the internet every single day so placing your website address is very essential. Include your website address inside the DVD packaging so people would visit it if they want to know more about your movie or about your other works. Needless to say, you should have a very awesome site so they would not get turned off.

Have Your DVD Packaging custom made. With the millions of DVDs on stores having the same case, material and format for DVD packaging, it's a good idea to make a DVD packaging that's not in a standard case. If you're worried about the expenses, just produce a good number of special edition custom DVD packaging that you can sell online and in video stores. You do not have to release everything in a special DVD packaging because not everyone can who's interested in your film is convinced enough to buy the more expensive special edition DVD packaging. People would believe that your film is worth checking out because you've exerted a lot of effort-even with your DVD packaging.

Include Freebies. This is a good marketing strategy because almost all people love free stuff. Anything you bundle with your DVD can make customers think that they're getting more from what they paid for. Do not worry- you do not have to spend lots of dollars for the freebies. There are lots of cheap collectibles like cool stickers, 3D shades, and many others that look awesome. Make sure your freebies say something about your film. For example, if your film is about gambling or theft, then you might want to have custom-made coins as freebies. If someone purchased your DVD and they have they bring the freebie to school or to their office, people would see it and maybe get curious about the film.

DVD Packaging: How to Market Using Your DVD Packaging

By: Jaine

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