Data Mining And Its Application To Search Engine Optimization

Some of the recent technologies that are being used by online businesses include data mining and search engine optimization (SEO)

. SEO can be defined as techniques used to improve the search engine rankings of a web page. When a web page is highly ranked, it is likely to get more visitors and thus generate more revenue. It is important to note that acquiring knowledge is not such an easy task and there is a need to integrate services such as data mining

We all understand that information has great impact in todays business. This can be evidenced by the emergence of different technologies. In this article we discuss the how data mining has found its applications in search engine optimization. Most online companies that have been using traditional methods are no longer in the business. In this century, every business ought to move with trends. This is so because; competition is getting tougher each day. It is evident that if a business is in possession of adequately researched and analyzed data and combines it with its noble ideas, then it can achieve success in its field of operation.

It is important to note that the current trends dictate how your business will work and not how you have structured it. This will then depend on how you have collected the data and how you are going to use it. In this way your company is able to grow steadily and will adapt to the ever dynamic business environment. It is important to note that some companies have realized the new technologies such as web scraping, web crawling, data extraction and many others used to extract information from the internet. After the processes have been carried out, data mining can then be employed. In this case data mining can be seen as the process of identifying patterns and trends in the data and also transforming the data structures. From this process it is possible to give prediction on the basis of the collected data.

How does data mining get its application in SEO? There is a need to determine the keyword volume, what is also referred as keyword density. You also need to find the most interesting and engaging content for your visitors. In this way, you will be far ahead in attracting customers and therefore have a success rate. Such visitors who are derived from search engines are known as organic visitors or organic traffic.

It is evident that the attraction of visitors not only guarantees you success but also boost your online reputation. Therefore data mining can be used to discover, what your customers are likely to be interested in and even what products they are willing and able to purchase. Understanding the scenario you are in, it becomes quite easier to optimize your websites so that they become relevant to the customers and also sell the services and products that are quite appealing to the customers.

Data mining can be used in the analysis of different collections. Data is known to be vulnerable due to the co linearity factor. In the data mining process it is a well-known fact that not all the data that is under the analysis process, that represents the whole field and it may not provide critical relationships and behaviors which may exist in other fields. It is possible to overcome this problem by using new approaches that are totally based on experiments. Data mining and search engine optimization is must integration for every business.

by: Abel Nyarangi

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