Dental Marketing Secret #4 - The World's Tallest Man!
Guess what? There's a little-known (and often overlooked) dental marketing secret
that will make 100% certain you get maximum bang for your marketing bucks.
Let's jump right in, and take a look at what this valuable secret is.
Dental Marketing Secret #4:
If I told you I was the tallest man in the world... what would you probably think?
YEAH RIGHT! Prove it to me.
And then, I'd have to show you my picture.
Or you'd have to "see me" to believe I was 8 feet, 4 inches tall.
Right?
Otherwise, I'm simply making claims. Claims you'd probably not believe because...
...the proof is in the pudding.
Now, don't worry. I'm not this tall.
I'm simply using this example to show you something about your dental marketing.
Simply put: You must PROVE your claims!
So, if you say you are the top dentist... then prove it!
If you say you can whiten even the grungiest teeth in 2 hours or less... then prove it!
If you say you can turn an ugly smile... beautiful... then prove it.
My point here is that everything you say about your practice (and your services) is just talk.
And talk is cheap.
Plus, talk is not believable.
This is the big reason why 99% of the dental marketing "out there" falls on deaf ears. And is a big waste of money.
There's not 1 dentist in 1000 who is using "proof elements" in their advertising.
Which is a nasty dental marketing misstep!
So, if you want to "rocket up" the ROI you get from your space ads... sales letters... postcards... and even your website... then make sure you prove every claim!
Otherwise you're just flushing your marketing money right down the hopper.
Dental Marketing Secret #4 - The World's Tallest Man!