Dental Marketing Secrets : How to Keep a Constant Flow of Patients
Author: Ed OKeefe
Author: Ed OKeefe
One of the challenges in dental marketing for dentists is on keeping a constant flow of patients in their practice. A lot of people realize that after 7 or 15 years or even longer of really working hard in the trenches of providing great service, unfortunately you can't deny that even the greatest dentist in the world will go broke without a constant stream of new patients who pay, stay and refer. So how do you deal with this in dental marketing? I am going to share with you 4 ways on how to deal with such a challenge. You need to develop good strategies or steps to follow for you to be able to be successful in your dental marketing business.
#1) Create A Constant Stream Of Specific High Quality Patients :
Your job is to create a constant stream of specific high quality new patients. The way I look at this first step is that if you are attracting the precise type of patients that you want to come into your practice, who accept your treatment recommendations (and if these patients refer as well), this is going to be a good start. Always remember that no matter how long you've been in the dental marketing business, you have to keep new fresh patients coming in.
#2) Reactivating Patients :
The hidden goldmine within your practice is always the inactive and unfinished treatment base. So what I like my clients to do primarily is go after this hidden goldmine. So how do you do this? The best way to do this in dental marketing can be done in certain ways: you can send out 3 step to 4 step direct mail campaign; offer your patients credits towards any cosmetic dentistry ( credit any kind of whitening,etc.); do voice broadcast to your patients' homes or phone calls (which always works tremendously); or you can also go for e-mails ( the use of e-mails as a multimedia approach is one of the most powerful way to do it!).
#3) Create A Referral System :
Create a referral system that gets people to bring a flood of referrals to your office or practice. One of the things that I'm trying to make dentists understand is that if the referral system is based on your own efforts, then you do not have a true system in place. A great referral system is really a system that is team-generated and team-oriented. And in dental marketing the team has a responsibility and accountability for those results as well.
#4) Get Patients To Choose More Services From You :
The last of these steps is for you to get existing patients to choose more services from you. What I see with a lot of people is that they overlook the fact that whether you do an Invisalign, implants, veneers, TMJ... it really doesn't matter. You think your patients know this stuff because it's your life. But the reality is that they don't. They're so busy with their own lives. What I try to make my clients do is that if they have new services, they should pick one or two services a month that they want to promote through their newsletter or postcard or e-mail. In dental marketing, it is necessary that you make sure you remind your patients the other services that you have. And doing this creates two things:
You get more patients to choose more of your services, which is a positive thing;
You get more word of mouth by just talking to your existing patients about the services that you have and what problems they solve. By doing this, existing patients will refer people more often.
So, as you go on with your dental marketing business, always remember these steps and use them as your strategies. Doing this will not only give you a constant flow of patients, it will also help you to be successful in your business as well! Visit our website at
www.DentistProfits.com and get a free CD and Book titled, How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!. About the Author:
My name is Ed OKeefe, and over the past 7 years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!
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