Dentist Marketing Tip: The Girl With The Porkchop Sideburns!
Dentist Marketing Tip: The Girl With The Porkchop Sideburns!
If you would like a quick way to increase the response of any dentist marketing piece you send, then read this true story.
I was in the grocery store, shopping with my wife.
When I noticed a lady with long dark hair...
...soft white skin...
...nice teeth...
...a slim figure...
...AND...
"Elvis Style" Sideburns!
It's true.
And just to be sure my eyes weren't playing tricks on me I casually walked in front of her to grab a second glance.
In fact, I've never seen anything like this.
And at first, I thought she had on a costume, or was joking around.
But there was no mistaking her thick-and-bushy sideburns that were as much a part of her face as her nose and ears.
Now, I'm no doctor. And I do not like to poke-fun of people for being different, or for having medical problems.
But ignoring a lady with busy, pork-chop sideburns is next to impossible.
And after I paid for my groceries and was driving home, a marketing principle popped into my mind that goes like this...
Ugly Marketing Gets Far Better Results Than Plain-Jane Marketing!
In fact, 9 times out of 10 the uglier the dentist marketing piece...
...the better it'll pull.
Seems hard to believe.
After all, you'd think a nice and professional dental marketing campaign would work best.
Right?
And that would be wrong.
And here's why:
Ugly... marked-up... and edgy marketing gets attention. And getting your prospect's attention is the first sale you must make.
If you fail to get your prospect's attention, then everything else you do is a waste.
A couple of proven ways to turn your marketing "ugly" are the following:
1. Use a yellow highlighter.
2. Put blue pen doodles on your piece.
3. Underline and cross-out words in red marker.
4. Use handwriting fonts instead of "regular" ones.
So before sending-out your next marketing piece, I want you to hold a picture of a beautiful woman with BIG pork-chop sideburns in your mind.
And then go back to your marketing piece and...
Give It BIG and Bold Pork-Chop Sideburns!
Do this and you'll be on your way to making sure you give your dentist marketing promotions a big boost.
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