Design Agencies - 3 Basic Rules Of Good Web Design

Readability

Readability

All information you display on your site should be reader-friendly. If the font is too small, your visitors will find it hard to read the text, whereas large font sizes will distract the user from it. Capitalisation is appropriate for words you want to highlight and in headings. The colour of the font and the background can also affect readability of the content. The main rule of website design agencies is not to obscure text with attention-grabbing background. Dark-coloured text on a light background is far easier to read than light-coloured text on a dark background. And finally, align your text on the left side of the page and centre headings and subheadings.

Usability

The amount of time the average user spends navigating around your site determines how user-friendly it is. Ideally, they should be able to find what they are searching for on your website within three clicks, otherwise they are likely to press the Back button. Experts of recognised web design agencies recommend making navigation buttons and tabs user-friendly and spotlighting all hyperlinks on your site. Even though conventional web design features are sometimes believed to make sites boring, they are widely used and generally known and will help your visitors navigate their way through your website easily and swiftly. Pick traditional link colours: blue is usually used to indicate unvisited links and purple or maroon indicates visited links. If you decide on highlighting links differently rather than by means of colour, ensure your text links look unique amid the rest of the text. Bold fonts, larger font sizes, vertical lines or a combination of these techniques can be used to emphasise links, as specialists of web design agencies say.

Speedy downloading

Research has revealed users are unlikely to visit your site if they are unable to download your pages within 15 seconds. You live in a fast-paced world where time is money and wasting minutes by downloading pages that might appear useless or irrelevant is simply unreasonable. Animation graphics can significantly increase the download time of your page, as they are very large files. You can add them to your site unless they dont affect the download time. Your loyal customers are likely to wait if you are the only one providing a certain product and service; if not, you will lose potential clients. According to professionals working for leading web design agencies, even sites targeted at high-end users need to consider download times. If you havent achieved brand name recognition yet, it is better to keep your download time as short as possible.

A successful site is the one that turns random visitors into potential customers within a few seconds. Usability, readability and short download times are the cornerstones of great quality web design. By making them your top priority, you can achieve the desired results.

by: Paul Smith

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