Designer Plus Size Clothing by Volupture

Designer Plus Size Clothing by Volupture

Designer Plus Size Clothing by Volupture

As an online fashion forward retailer for plus size women's clothing, Volupture is very concerned with supplying our curvy customers with what they want, and what they want is clearly designer plus size clothing.

There continues to be a shortage in the clothing market to provide designer plus size clothing, instead there seems to be a glut of shapeless, matronly old fashioned offering for those women over size 16.

At Volupture we know young professional plus size women look to designer fashion to improve their self-image and perception in the work place. We know this because we talk to our clients, we listen to what they want and we do our homework.

In 2007 due to a shortage of research and literature into plus size women's opinions of clothing and its relationship to self-esteem, Wang Meng completed a study titled THE U.S. PLUS SIZE FEMALE CONSUMER: SELF PERCEPTION,CLOTHING INVOLVEMENT, AND THE IMPORTANCE OF STORE ATTRIBUTES.'

In this research Meng found that young professional plus size women are very concerned with having access to fashionable clothing and imitating the current looks that they see in fashion magazines.

Young, working, plus size women paid more attention to how other people dress and cared more about other people's view of their dress than stay-at-home consumers. One of the reasons appeared to be that they believed the "right" clothing would help them feel more confident in professional situations and in public. In other words, they felt that clothing may enhance a plus size consumer's general self-concept and body-esteem:

"Yes (I pay attention to how other people dress) because if they look nice in their clothing, I want to copy the look'."

"When I dress-up I act differently than when I wear casual or jean-type clothing. I feel better about myself when I dress more professionally."

"If my clothing is stylish and fits me correctly I have more confidence in how I look and act differently (more secure in my presentation)." (Meng, 2007)

Being an Australian company and an Australian retailer it is quite a challenge to locate and acquire designer plus size clothing simply because the fashion industry to date considers designer' fashion to be outside of the bounds of the plus size clothing industry and belongs exclusively to women of small size. Volupture goes to great lengths to find innovative fashion houses offering designer plus size clothing and will continue to do so to meet the demands of women wearing sizes that make up the majority of women in Australia.

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