Designing Effective Company Logos

Stories behind successful logo designs can be summed up in this phrase: effective handling of corporate personality

. Admit it, the most recognizable, striking, and persistent logos are those that are certain of what they represent.

The constructs that give life to corporate identity are generally gained from internal sources. The company mission and vision both serve as the main source of designers in creating business logo designs. This is particularly common to newbies in the marketplace.

Throughout time however, businesses begin to generate more informational contents that are mostly derived from the applications of the business values and practices. Such informational texts include financial reports, memos, customer feedbacks, and so on. All of these help the company determine if it is indeed portraying the attributes expressed in the company mission.

Furthermore, these reports are good sources of information that may help in finding if the company has found a competitive place in the marketplace. If yes, the business enterprise is on the right track. But if it continues to struggle in finding a niche in the marketplace, then it calls for brand reintroduction. This needs stripping the unnecessary company practices and changing the logo design.

General Rules In Designing A Company Logo

When it comes to logo designing, there is no general consensus on what constitute a company logo. Paying attention to the following rules may serve helpful though, especially for novices.

The first rule is to make an original design. Being knowledgeable of the personality the company is building is the ultimate way of delivering an original design. It is also equally important to scan the marketplace to secure that the design is unique.

Aside from ensuring that the design is original, designers should also make sure that it can be easily transferable via all media. The New Economy with the help of the modern technologies has developed a sense of urgency and immediacy that is quite different from the previous generation.

The third rule is to try symbolism. As long as the symbol is explicit and it is truthfully representing the product, it can overpower any negative associations.

by: Rosalie Bowers

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