Developing a Social Media Strategy for Success

Developing a Social Media Strategy for Success

To develop any business strategy, be it marketing, sales or operational, you must ask yourself what you are doing, what kind of environment you are operating in and what your goals are. Only by drilling down to the very essence of your organization can you develop a plan for moving forwards. Developing a social media strategy for search engine optimisation (SEO) success follows the same pattern- it's essential you know what you are doing, how you are doing it and most importantly, why.

Millions of businesses jumped on the social media express train over the last 12 months but, many of them do not know why they have a Facebook account or why it was so important that they have a presence on Twitter. Even those companies that have dedicated personnel in-house to work on their social media presence often struggle to justify the investment - they just know that they ought to be participating in social media, often as part of their SEO efforts. This mindset means that money and effort is being extended with no means of tracking progress, measuring return or monitoring conversions.

Social media in 2010 can be much more than 'ought to be participating' or 'no idea why we are on Facebook'. 2010 can be the year that your organization develops a definitive social media strategy, with a clear what, where and why. As part of this, specific goals and objectives must be defined and definitive means of tracking progress towards them implemented. This knowledge, if dissimilated through the various layers of your organization could transform something you're already doing to something that really starts to reap rewards and makes a positive contribution to your business practices.

About Footprints-SEO.com

Footprints-SEO.com is an internet marketing company whose priority is to make your organization rise above the competition, we are a group of talented and dedicated individuals with a passion for search engine optimization. We will custom-tailor marketing strategies that are right for you and your business, while ensuring top search engine optimization and web-site design.

Footprints-SEO.com has the answer to all your internet marketing needs.

About

SEO77 is a leading UK based Digital Marketing Agency. We work for clients across all industry sectors providing digital media consultancy and implementation.

We've been developing and optimising websites for over ten years and between them our team has decades of experience working in new media. So we really know where the internet has come from and where it's going.

We excel at SEO and pride ourselves on gaining top search engine positions for our clients. As well as delivering professional agency services, we train, consult and speak for a number of leading professional bodies and companies.

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