Development Experience Of Small Home Appliances Agents
Case 1: Xiao Liu is how to develop CK city
Rice cooker Agents M City are two cities, the general economic conditions, consumer spending levels are not high, consumption is not enough reason, people accustomed to large
Shopping Such as supermarkets, Home appliance chain Shops to buy small appliances, that in these places to sell home appliances is authentic, the price a little higher is acceptable. Xiao Liu K rice cookers do not previously have been found in the M region rational agents, the market is basically in a vacuum. Therefore, Xiao Liu wants to K in M rice cooker on the market do a good job, we must develop a strong agent, and is a supermarket, home appliance chain network of agents.
After a hard days Xiao Liu market research, that the M markets, wholesale rice cookers do have H larger appliances, the main agent of beauty; S
Kitchenware Company, the main agent Supor, triangular; D household appliances, the main agency capacity voice, triangle; others are all relatively small, with three, four small farmers market customers, mostly no-name operation. And H Appliance, S Xiao kitchen in contact have expressed reluctance to increase or conversion to other
Brand Finally, Xiao Liu had to target D appliances on. After a good decision, Xiao Liu started to move.
First step, Xiao Liu launching appliance branch Manager Liu D, Zhang first give the total a call, because the M cities who have to face this place, Nanjing Branch Manager Liu will take the initiative to call him he was electric rice K pot is sincere with his business, also named Xiao Liu further attacks after the help.
Second step, Xiao Liu began door
Visit The counterfeit. Xiao Liu into his
Office , Held out a simple greeting card, after a few words, Xiao Liu to get to the point, he explained to Xiao Liu had come, he has not a veto, indicating that he is still interested in K cooker products. Zhang and very careful, he carefully asked Xiao K rice cooker products do some of the problems, such as K rice cooker situation in the province of the agent and the agent of the situation early; he asked to the rice cooker liner What is the material used, after-sales service, so what? See that he is a very capable person, he sharply asked K why not and smoke stoves cooker to a do? Xiao Liu told him it was company policy decisions, and rice cookers to operate with separate kitchen smoke, but also to protect the interests of agents. Then Xiao Liu is very skillfully played the K rice cooker telling him the advantages of the invention such as Portrait Award, the National Institute of food science and technology recommended by one of the products obtained utility patent, a number of more advanced technology, boiling time-saving meal and so on, Zhang and finally agreed to think about it. Out of the total office door Zhang, Liu Qingxing day before yesterday, just had a small rice cooker knowledge of catching the one that has given today does not make a fool of.
Next day, Xiao Liu continued visits to the Xiao highlight the capacity to do about his main voice, Triangle market, has a lot of home goods prices more transparent, profit is small, and Xiao Liu K brand is to their he exclusive agent market protection is good, making money, and K products of good quality rice cooker, perfect after-sales, and K brands big development for a long time
Corporate Culture Excellent long term to cooperate, through the efforts, and finally Zhang and finally agreed to mere formality.
Case 2: Wang is how to develop PDS area
Fan Agent PDS is a large home appliance brand in particular, K
Air conditioning Strong areas, but for various reasons the weaker small appliances, or even blank, and the reputation of agents is not very good. Wang took over in February after the small appliance business to operate the fans a good product in 2004, placed the first major tasks is to quickly find a great agent for your own, and must be won before the end of March. Urgent task, time is short, Wang where to start it?
First step, Wang first analyzed the PDS area fans: The United States, and Amy especially such a big brand, more loyal to their agents, are generally off-season to play section, and such networks it difficult to access is also difficult to ensure access to sales, basically does not take into account. Pioneer,
Gree
Agents, manufacturers because they are not so interested in these two brands, general inventory stressful, so the network itself to be more prudent to enter but can not report too much hope.
by:pretty
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