Diamond Shopping Tips: How To Score Deep Discounts On Diamond Rings

If you restrict your browsing to your local jewelry stores

, it might be difficult to score a great deal on a new diamond ring. But if you know where to look online, it's usually pretty easy to find a bargain.

Here are four strategies that savvy shoppers use to get discounts on quality diamond rings.

1. Shop online auctions. Bidz is an auction site that offers merchandise from many exclusive jewelry designers. What sets this site apart is the way the auctions end quickly, so you'll want to keep this site on your favorites and check it frequently.

Ebay is another great place to check for discount diamond rings. Make sure you avoid scams by reading every auction listing thoroughly and check the seller's feedback ratings as well. Be on the lookout for sellers that sell items way below cost and then have exorbitant shipping and handling fees.

2. Buy diamonds loose and have them set. Loose diamonds can be less expensive than diamonds that are set. You can also pay closer attention to the 4C's (color, cut, clarity, and carat weight) with loose diamonds. Each these factors has an effect on the eventual price of the diamond.

3. Choose less expensive diamonds and settings. You can save money on your diamond ring by choosing a diamond with a bit of color. For a diamond that is inexpensive, yet still relatively clear, stick with diamonds that are J-rated or better. (That's the lowest diamond grade you can buy before they start to get pretty yellow). You can also save money by choosing a less expensive metal. Opt for 14K gold, for example, instead of 18K gold.

4. Look for online discounts. The big jewelry stores, from Szul to Mondera to Ice - offer frequent daily deals and coupon codes. Though some people may not be comfortable buying such an important item online, it's just as safe as buying anything online, especially if you stick to the reputable retailers. Plus, you'll be able to browse to your heart's content without having to shoo away a retail salesperson, who might not want to watch you hunt for bargains.

My advice would be to stick to the larger online jewelers that are already well established. You'll want to look for a clear return policy, as well as the jeweler's contact information. You'll also want to have a tape measure on hand while you are shopping online so you can judge the actual size of the diamonds. Jewelry can look bigger in online photos and graphics.

Once you have found the ring you love, make sure to have it appraised and insured.

by: Jamie Jefferson

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