Did You Get Lazy In Marketing? (If You Want More Clients, Do What You USED To Do)

Its a phenomenon that happens to most people in business for themselves after a few years

. When solo-entrepreneurs first get started in marketing their business, they have gusto, they have energy, and many take a no-excuses approach to getting clients. Theyre WILLING to do what it takes, and they do it often (most of them). But after a few years, they begin to rest on their laurels, they get lazy, and after a while, they stop doing what they used to do to get clients. Some stop networking; some stop doing free intro classes, either in person or over the phone; some no longer do as much speaking as they used to. Theyve slowed down their marketing, and then they wonder whats happened to their pipeline: its empty. Oh, and I hear a whole bunch of excuses as to why theyre no longer doing these things, too. Theres always a YEAH-BUT I dont FEEL like doing that anymore, or Ive already done that, it wont work again, or even Im tired, I dont want to work that hard. Some even begin to wonder if they should stay self-employed, ready to give up. As a result of the excuses, the well continues to dry up and they find themselves digging the well when theyre thirsty (Not fun: it creates sleepless nights and financial troubles.) Then, the fear sets in and they scramble for NEW things to do. Ever done that? It seems they want to reinvent the wheel. Theyre looking for new ways of doing things and this creates a sometimes frenetic, frantic approach to getting clients. I believe this ties into the Bright Shiny Object Syndrome we talked about recently, always looking for something new to do, something exciting, while leaving behind the proven stuff. However, what Ive learned over the years is, doing something new doesnt always create results as quickly. The systems arent as easy to put in place and theres always a learning curve for new stuff. What clients are surprised to hear is that, instead of creating BRAND new strategies, sometimes, we begin by going back to doing the tried-and-true, proven things that worked very well for us in the past. We go back to the basics: Marketing Pie 101.

Why reinvent the wheel when you can go back and do the simple things that are proven to work? Your Client Attraction Assignment: My thoughts on this: You either have EXCUSES or you have RESULTS. So, my questions for you are: What have you been UNWILLING to do recently to get clients that USED to work for you? Have you stopped doing something that you did regularly in the beginning? Where have you gotten lazy? What used to work for you in the early days? Are you doing this now? Are you WILLING to do this now? If nows the time for you to ramp up your client load, then stop everything and take a look at your Marketing Pie. Which slices of the pie are you implementing regularly? Are you not being consistent with your marketing? Its time to go back to the basics. And, its time to recommit. The funny thing is, when you recommit and you start doing these things again, they WORK. And what happens is, you start getting clients, more money starts pouring in, and you begin to LIKE doing these things again. Marketing becomes FUN again. Your whole demeanor changes. And, you instantly become more Client Attractive as a result. THEN, once the foundation is in, you can start adding in all the new stuff. Try it. It always works for me and my clients.

Did You Get Lazy In Marketing? (If You Want More Clients, Do What You USED To Do)

By: Fabienne Fredrickson

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