Different Componets Of A Successful Direct Sales Marketing System

There are three main components of successful direct sales marketing

. However, the chances of your success depend on the way you use these components within your business.

The Different Segments In The Distributor Base

The first thing that you have to do is to define the different segments in your distributor base. It means that you should stop considering your distributors as one cohesive group that has similar motivations, needs, and interests. In order to so effectively, you are recommended to retrieve some data that would present a clear picture before you about who you are serving to. In order to ensure efficient sales marketing, try to answer the following questions by analyzing the data.

Categorize your customers into four age groups, including "under 30", 30 to 45 years, 46 to 65 years, and over 65 years. Now, try to find out the exact percentage of the total sales volume that fall within each of these categories.

Next, you should try to find what the other groups are that are available within your distributor base. It may include "Internet Only" distributors, husband and wife teams, single moms, stay-at-home moms, and many other such groups. Successful direct sales marketing requires the significant size groups of all of these.

You should also try to find out if your sales force includes some specific ethnic communities as well. If yes, you must be aware of their locations so that you could meet the leaders of those groups and make important sales strategies.

Understanding The Requirements Of Each Segment

Once you become aware of the "genetic make up" of your sales force, the next big thing is to understand the requirements of each of these segments. In order to create an efficient direct sales marketing system, it is always worth investing some time and resources to obtain a better understanding of the needs of each segment.

Focus groups and surveys are two good ways to know about the requirements of a specific segment of your distributor base. Some business owners may also want to go in for face-to-face research, which is ideal as well, but you should note that it could be very costly affair for your direct selling marketing system. The easier way is to choose the segments randomly. If you are looking for a much easier alternative, you may also consider gathering the necessary information from your primary distributor segments as described in the company's website.

Meet The Needs Of Each Of The Segments

Once you are aware of the specific needs of the different segments in your distributor base, the next task is to meet those requirements in the most efficient manner.

Overall, if you take care of all the above components, there is no reason why you would not be able to create a winning direct sales marketing system.

by: Wayne Kirwan

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