Different Link Building Strategizes To Increase Backlinks Of The Website

Nobody will deny that links reflect value on the web and that link building is one

of the most important, yet confusing tasks when it comes to Search Engine Optimization (SEO).

Link building is an essential part of Search Engine Optimization and to understand how website ranking works you will have to familiarize yourself with search engine visibility, link popularity, PageRank, and other basic linking tools and tactics.

If you are a new site, Google will take some time to trust your site. Many SEO experts talk about Google Trust Rank. This means that Google not only takes time to trust your site, it wants to see consistent increments in link popularity to your website. If Google sees a Sharpe increase in the number of inbound links to your website when you are new, you run the risk of hitting there link spike filters. Should this be the case and you grow your incoming links to quickly, you will be sandboxed or un indexed.

You should build links to your site in a consistent manner. Not only in a consistent manner, but also you should use a variety of link building techniques to build links to your site.

Some link building strategies are

Directory submissions

Directory submissions are where you submit your site to general directories or niche directories. When you are submitting your site to directories it is important that you concentrate on good quality directories. Quality is far better than quantity. You can determine the quality by looking at the page rank of the home page, page rank of the sub-categories, if the sub categories have been cached by Google and if the listings in the categories are well maintained. Avoid like the plague directories that are randomly linking sites in categories. These could be link farms.

Article Submissions

This is where you write unique content on your industry and then submit it to article directories. This is a great way to build quality back links to your site. The key is to code the link correctly. For instance if I wanted to link back to my website, the most contextual and effective way to link back is SEO. This link is considered to be a themed and/or contextual link. Google will see this as a very relevant link. If you write articles and link from the article body, you should see good results in your search engine rankings.

Link Wheel Service

Link wheel is one of the best link building techniques involved in building links to your site from different web 2.0 websites, where the process of link building differs from other strategies. In Link wheel we create unique content and submit to web 2.0 properties by getting atleast 2 backlinks from each web 2.0 websites to your site and also these webs 2.0 sites link to each other in circle. This kind of linking is really liked by Google because it looks natural and also a website which has unique and interesting content receives much links.

Blog posts

There are a few ways that you can use blog posts to help your rankings. The first way is to leave comments to posts on posts. If you are being active on blogs, for industry relevant blogs you will be considered to be active in your industry.

The second way is to get in contact with the blog owner and offer your unique content to them. In return you should get an about author link to your site. Many blogs are screaming out for content. You will get traffic, link juice and be considered an authority on your subject.

Forums

Forums are indexed very quickly by search engines because the content is frequently updated. Further, forums get a lot of traffic and if you are a trusted forum member you can generate plenty of traffic and get contextual links to your site. I would advise getting in contact with the forum owner before placing any links on forums. Let the forum owner know of you credentials and let them know that you can add to the community by giving expert advice. In return you ask the forum owner if you can put your link in your email signature.

Bookmarking sites

Google likes to see that your links are created naturally. This means that the content that you offer on your site is good enough quality that people want to link to it and they want to share it on social networking sites, or reference your content as an authority on the subject. This is the best form of linking. The key is to create fresh and unique content.

by: rezinawilliams

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