Email Marketing strategies are a far cheaper alternative to direct mail services. With email campaigns comes the option of reaching out to a larger group of prospective clients at blazing fast speeds and at very low costs. Another added advantage is that the administrator can actually trace the response of the email receiver based on what he/she does after opening the mail. The standard response rate is very high for email marketing, ranging from 40% to 60%. The only disadvantage with this form of marketing is that it limits creativity, since there is only so much one can convey through an email.