Directly Get In Touch With Your Potential Customers To Close A Deal
One way of selling products and services directly to customers without participation of middlemen is what we call direct marketing
. Increasing profits and cut marketing costs at the same time are the main reasons why manufacturers and service providers are using it.
There are a lot of various direct marketing strategies, but we will focus on email direct marketing in this post. Among various marketing strategies, email direct marketing is the most effective, it could also works for digital products and services better than anything else.
You should not get me wrong. All types of products and services will actually work with it. My point is, if applied to intangible digital stuff, email marketing will yield to its maximum results.
Direct marketing assumes you contact potential customers directly to make a sale as opposed to the regular business model where you work with whole sellers or third-party marketing companies. It is actually the same way email marketing is working, you can cxommunicate with people using email considering only one exception.
Email is not just cheap, it also lets you contact people in a very direct way. But there is only problem that email has, you cannot send sales letters to people without having their consent. If you do so, you will become a spammer, your email account and web site will be terminated, and in some countries you may even be prosecuted for that.
What will we do to get this consent? What will we also do in order to get thousands of email addresses of hungry buyers ready to buy your stuff? Well, it's actually easy, much easier than you think! This solution is very straightforward, that many people failed to notice it! So let me share a big secret in this post.
People are looking for free and helpful information, free useful downloads, free software and free magazines, is it right? And many people will be glad to leave some personal details in exchange for that. Why can't we use that to get their email addresses and their consent so we could communicate with them later and make some sales?
Instead of stealing email addresses somewhere and sending stupid spam, I suggest you create a website with free and useful stuff related to the products or services you are selling. Create an attractive website and make it popular. Give the most needed stuff through a free email subscription, and when people subscribe, ask their consent so you could also send sales letters from time to time.
Ideally, you should blend sales information, in a natural way, into your helpful newsletters. Your potential customers should not be pushed too much. You'll get your sale if someone really needs to achieve whatever your product lets him or her achieve, and it will be nice smooth.
An easy way in unsubscribing from your letters should also be given to those existing subscribers of yours. Every message you send will be good enough if it has a link at the end of it.
Watch the rate at which new people join your email list and the rate at which they leave. Assuming that your newsletters are good, the first number will be several times more than the second number. At any moment, your subscribers may turn into paying customers that's why you want them to stick around.
Email direct marketing is basically working this way and this how you can get a large list of potential customers. Now I'd like to focus on software tools you can use to send email messages to large lists of people.
Communicating with larger number of people is what we termed as bulk email or mass mailing. To send bulk email, specialized bulk email software is used. With this software you can automate several things:
Adding new people to your email lists based on subscription requests.
Remove those people from email lists who wish to unsubscribe.
Bad email addresses will be removed from email lists.
Deliver large numbers of email messages at any desired rate.
Message personalization
If you use a regular email client for sending mass email messages, you will not be able to automate these things, and as a result, you will have troubles sooner or later.
People who does not need any of them may continually receive them, and those who need whatever you are offering might not get a thing from you.
This means that you have to get ready, so as soon as you start your email direct marketing.
Use Mac Mass Mailer if you are Mac users or Advanced Emailer if you are Windows users if you are sending bulk email. On both platforms, I successfully used both programs.
by: sea0lk1bdo
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