Disclosure Of Major Home Appliances Small Home Appliances Lg Wisdom "road Map"

Disclosure Of Major Home Appliances Small Home Appliances Lg Wisdom "road Map"

LG Vacuum cleaner: the great wisdom of small household appliances

As the local home appliances small home appliances giant plot increasingly uncertain, foreign home appliances small home appliances giant tentacles in more depth will also be binding to the Chinese market. A few days ago, LG China

Marketing President, vice president of Edge Beijing Hsun sitting pontificating journalists, said the vacuum cleaner market in China will be fully developed. Local firms and foreign giants similarly sights on the small household appliance market, small household appliance market in China's golden age has come to it?

We all know, LG as the global home appliances industry, predators, white Whirlpool ranked second in the world behind, of which sales of LG vacuum cleaner in the world?? Despite the vacuum cleaner in the world market has laid a dominant position However, LG does not seem to attach importance to China after vacuum cleaner market, but things with the Chinese side Beijing Hsun marketing vice president, president since he took office this year quietly changed: in April of this year, LG was held in Nanjing, the large white new conference once launched on the breath 9 distinctive new vacuum cleaner; the LG itself, has the vacuum cleaner in 2005 as the market penetration of China's first year. "In China market, we must make the LG vacuum cleaner of the most popular high-quality small appliances." Side of Beijing-hoon said confidently.

Vacuum cleaner: walk on the edge of the small household electrical appliances

Once upon a time, "with a broom or vacuum cleaner?" In the vast majority of the minds of consumers is not a problem. Beijing, Shanghai and three in 2000 to a city for the survey, only 18% of respondents have a cleaner home, only 5% of respondents would expect to buy?? Vacuum cleaner or even in the eyes of many people "do not need a small household appliances. "

As the country's economic development, people's income,

Home More and more comfortable and refined environment. Traditional cleaning tools such as brooms, a mop, becoming unsuitable for supporting home, this vacuum cleaner manufacturers on production, no doubt, has become a rapidly growing market, "Dawn."

Vacuum cleaner will be so "fly into the homes of ordinary people" do? No, vacuum cleaner does not just depend on the fate of people change their attitudes, in fact, the vacuum cleaner "small appliances" property?? Functional unity and the strong substitutability?? Also arrested a large extent limited the footsteps of its popularity. Therefore, it can be said to vacuum cleaners that "small" appliances do "big" is a vacuum cleaner into the "mainstream" appliances good way.

High penetration in the vacuum cleaner developed countries in Europe and America market, high market share is not the vacuum cleaner when the "small appliance" vendors. The leader in the global household cleaners LG, is leading the vacuum cleaner's "MM" (Multi-Model, Multi-mode) of development. This multi-mode multi-function brought to LG vacuum cleaner has been out of the traditional functions that can only be defined, not only cleaning but also set sweep, wipe, wipe, and many other functions in one application of a number of more advanced

Health Technology, widely acclaimed by the market, the market sales are also climbing. In the United States, LG vacuum cleaner sales of a product only reached 50 million units!

LG's home appliances "road map"

LG's marketing side of Beijing-hoon, president stressed, "In fact, home appliances in Europe and the United States and other mature markets, small appliances

Brand Are usually only a few big brands. "Hoon side Beijing that China has just started a small household appliance market, the market

Competition Far not sufficient, so now there are tens of thousands of Chinese production of small household electrical appliances manufacturers, but almost no public well-known brand of small appliances.

And small appliances LG did not see "small", has always insisted that the small home appliances generally classified as white vacuum cleaner business. "LG vacuum cleaner in the field in the history of R & D and production of nearly three decades, succeeded in doing small household electrical appliances like vacuum cleaners 'big' it!" Side of Beijing-Hsun not without proudly, "in the global horizontal vacuum cleaner market,

LG Electronics Market share of 15.8%, a total of

Sell 5 million units, has been done in the world. "

Current LG vacuum cleaner production in Tianjin plant has reached 600 million units. "Vacuum cleaner is to improve the quality of life, alternative home appliances, and only in people's living conditions and quality of life have been elevated, people will buy it. Therefore, LG's strategy is mainly developed in the global market and the establishment of the first occupation of the market word of mouth, and then attack when conditions are ripe then focus on the rapid development of China and other emerging markets. "side of Beijing-Hsun, and now the time has come. China has 2.6 million households per year move into a new home, the demand on the vacuum cleaner along rapidly.

Leading technology - developed markets - the global brand appeal - high-end reputation - the emerging markets side of the development of Beijing-Hsun this resolution as LG home appliances such as vacuum cleaners "road map."

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