Discount Printing: Make Your Prints Earn For You

If you are looking for a way to save your advertising dollars

, then you should consider discount printing. Discount printing allows you to cut your costs and use your marketing budget wisely. The biggest secret to discount printing is bulk and heres why.

Why bulk printing is discount printing

If you take a look at the pricing schedules of most discount printers, you will notice one thing as the number of units goes up, the price per unit goes down. This is because the largest expense when discount printing is the setup of the machines. When you buy more prints, this initial setup cost is distributed across the pieces.

During discount printing, your product is printed using gang runs. All of the print jobs are printed together on one large page and then cut down to the appropriate size during the finishing process. Because of this, the setup is only done once.

For example, the setup fee is always $100 in addition to the paper and ink costs. If you only run 100 prints, this will add $1 to the cost of each print on top of the materials and other fees. If you run 1000 prints, then it only adds $0.10.

How you can use bulk discount printing

How can you take advantage of bulk printing and get the discount printing prices? There are plenty of ways to use the extra copies:

Send out more If you were planning on launching a direct mail campaign, then you can simply send out more pieces and be able to take advantage of discount printing prices. If you are choosing your mailing list by geography, simply extend out the borders slightly. If you are targeting a specific demographic, make the specifications just a little looser. You may not get the same number of returns on the added lists, but when you figure in the lower costs of discount printing, you will usually make your money back regardless.

Go generic Instead of just commissioning discount printing for one specific event, consider creating generic literature that can be used for multiple events. This will allow you to use some of your order now and save the rest for future promotions.

Consider upcoming events Many of the materials that can be made with discount printing will have multiple uses. If you need to make brochures for the rack at your business, then have extras made for the convention next month as well. Use stickers to decorate literature that is being mailed out, and then use the extras on conference folders. Think outside of the box, and you will be able to find plenty of uses for your products.

Contact other interest groups and businesses Think about who will most use your products, and then send them a brochure. Special interest groups and charities are often trying to save money, so if you are priced competitively, they will welcome a brochure. Do not forget to include contact information.

Discount printing will allow you to make the most of your printing dollars. By printing in bulk, you can save money and find new uses for your printed materials.

by: Frank Salsa

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