Disguised Price Cuts Do Not Pay Slotting Allowance Appliances Are "sweet" - Appliances,
Store opening of the sponsorship fee, price cuts costs often borne by the supplier
, may lead to both conflicts to
1 29 thought the same day as the text Evergreen opened shops and country stores promotions the U.S. long war has slightly subsided yesterday, 3 days, 2 store sales both break 40 million yuan. In this great sales Behind the supplier's bitter.
Disguised pay "slotting allowance"
"Appliance stores open to buy home appliances was launched to send 200 yuan, 100 yuan in cash and other activities, is simply not informed in advance provider, and when the customer took the coupon to offset the cash, they also do not know the discount that the operator who first , the most commitment to suppliers. "yesterday, a store's major suppliers down to the bitter water. The supplier can not give his name because he can not afford to offend stores.
The supplier said, the supplier of the stores a love-hate, love is because the store brand can drive sales, hate is that without exception, into the stores by suppliers of "exploitation." The supplier said some "exploit" story:
General headquarters of major home appliance brands and the national chain of home appliance giant, reached a contract agreement headquarters, the brand into the home appliance giant chain stores all around the slotting allowance is not income, household appliance manufacturers to supermarkets is higher rebate points. It would have been a win-win good, but the area is lukewarm. Mall store when it opened, still be charged for each brand 200,000, 100,000, 50,000 yuan and other costs, the cost of change is called "open support fees" or "sponsorship." At the same time also to store buyers commission, or buyers in venues such as discount promotions affect sales. Suppliers to make their own proxy appliance brands sold quickly, only to succumb.
An informed source said that this phenomenon is common in supermarkets, suppliers also have resistance, some of the "tragic sacrifice", out of stores; supermarkets sometimes make some concessions, but often the press has played a gourd scoop, the two sides of the infighting has not stopped.
Game in the fight for the interests
For suppliers to "denounce", thought the text of a head of Circuit City does not deny the existence of such problems in many supermarkets. But he said the thinking in the treatment of suppliers in the text is exactly popular in the. The eve of the outbreak of war in the appliance, think paper and asked the suppliers of the brand opened a Symposium expression and integrity of suppliers, cooperation and mutual benefit of the intention. Although the store has to bargain with suppliers, or exclude certain employees deal with something not quite right, but thought the attitude of the text is clear, the customer's interests first, the interests of suppliers on the second bit, because the stores on the benefits that suppliers determine their store's support, and vendor support to determine the store's competitiveness. This is a win-win relationship.
Hisense Xiamen branch Zong-evaluation from an economic perspective the relationship between stores and suppliers. He said the relationship between suppliers and businesses on an equal level, determines the best fight in this game interests. Commercial supply of new technologies open up new markets, is the natural selection process, would not afford to walk away. Supermarkets can provide a platform for suppliers, the platform is not only the prices of commodities, commodity sales, but also in consumer brand recognition. Supermarkets can choose the brand, technology and cost advantage of the store brand also have the right to choose, no one can manipulate the rules.
Same Galanz Xiamen branch supplier of sales executives Gan Jianguo said that, home appliances store brand competition is a process of elimination, Galanz big as a national brand, with each of the stores are built on each other understanding of mutual respect, and there is no bias.
Price cuts may affect the service and quality
1 yuan telephone, the Yuba 8 yuan, 98 yuan in the washing machine, these are called super-state U.S. low-cost appliances to attract a lot of customers think 1 per article 29-inch color TV, 198 brand-name washing machines, also allow consumers satisfied. Noisy ones who enjoy these promotions to businesses and consumers to enjoy the sweetness.
But a person familiar with that said sweetness is too premature, as stores opened in the name of demands by suppliers to the point of increasing the profits of a rebate, the Xiamen plate on so much, in a brand supplier in Fuzhou the operation of 30 people sent two sales, the performance can make 10 million yuan in Xiamen may only make 5 million yuan, store rebates point of elevation and increased operating costs, so suppliers have to raise the price of goods sold Therefore, in this round of war in fact, some home appliances home appliance prices rise, not fall.
The source also disclosed that stores will go against the market and suppliers cut prices, suppliers, or to reduce the losses to the poor quality of products or lower quality of service, in the end harm the interests of consumers and the market credibility.
This case, She Kexi, deputy director of Xiamen University of Technology, Associate Professor, Guo Xiaohua pointed out market professionals planning, promotion, or anniversary of the store opening Dianqing, are often of suppliers Jiaokubudie, stores consider their own interests to a "full How many games off "and obscure the difference between brands, suppliers had to follow up under pressure.
Guo Xiaohua analysis is that the store when it opened Gaoge hype gimmick, even to please consumers, but the expense of long-term interests of the suppliers is also desirable, and now more and more rational consumers, price is not the only approach, there quality of goods and services. If the crowd can not buy too many shopping centers there said none other goods, or is insecurity, consumers will discount the impression of shopping centers. Stores and suppliers if they can not establish a good relationship, both emotional balance tilted too long, will inevitably lead to contradictions and outbreaks.
by: gaga
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Disguised Price Cuts Do Not Pay Slotting Allowance Appliances Are "sweet" - Appliances, Anaheim