Disney Brand Management: Only Do Not Do Entertainment Products - China Machined Parts

9 months there have been both looking forward to what makes it exciting things

? To the newly constructed Hong Kong Disneyland Gratification of playing time, there will be many young people born after the 80s the answer.

Have a Disney Clothing Or a bag, has become a lot watching the Disney movie, the girls grew up fashion necessary equipment.

In primary and secondary schools in big cities, you can see carrying Disney Schoolbag Students, and they discussed after school hours is likely to be Disney's animated show "Dragon Club" of the plot.

Since 1986, Mickey Mouse Animation program for the first time in the central TV station Broadcast, by now, each week 300 million ~ 300 million 6 million Chinese people to watch Disney shows. In China, a total of more than 1100 sale of Disney Disney counters Brand Goods. Walt - Walt Disney (Shanghai) Co., Ltd. told reporters in charge.

Disney in China, it successfully copied the entertainment kingdom. However, the rich historical and cultural of China, her Animation Industry is stagnant.

In people's eyes, Disney no longer a simple Make Cartoon The company, becoming a one product company. But Disney, said Disney is not a product company, from start to finish is an entertainment company.

Chat product born Who can think of, enough to be Disney's licensed products throughout the basic necessities of life, many a times in the gossip generated.

Disney animation in the design Story , He had already begun Planning Product. Disney's internal there is a house called GongShow activities once a week. All staff will gather to Meeting Room, each person must provide advice, scope and sector will be limited. Disney's many unique ideas are born in such animated conversation.

Lion King can be put where to go? Can be made Plush Toys Can develop a Beverages India and the clothes would look, can be made one by one ... ... Authorize Commercial products, so you made in the language of the chat I produced a. Next, you go and talk about cooperation with toy manufacturers, I went to drink plant on his clothing factory to talk ... ...

Production of Disney licensed products, and seemingly random lines, but with strict Standard .

Disney authorized to provide the full range of support, in addition to providing detailed information on the image animation, design, and more importantly the staff is authorized to conduct business Train . The content of the training is not just training, but told them the idea of Disney, is promoting what and what to do and what not to do.

Disney merchandise authorization key to the success that can ensure that partners are right, can not do all of the product and image to maintain consistency.

Disney licensee requested products is always high quality, all production out of the finished product is always consistent, whether it is food or Household items To see that his feelings are the image of a company to do, rather than 10 different companies to do. All products are brought out of the same ideas are total volume, is the whole family can enjoy, positive, positive, happy.

Prominent in all of Disney products have specific things: a positive story, high-quality products, to ensure that each product has shown these things.

Walt Disney Company's licensed products business division of labor is very small, in the China region is divided into: soft products, toys, furniture and furnishings and accessories, stationery, food and personal products, consumer electronics for several departments. Another number for each department, ranging from product classification. In China, for a total of licensed products business, dozens of people.

Disney is not the factory, Intellectual property rights Is its product.

Motive to succeed Same cartoon characters, why Disney can be so many different products, why not China's Blue Cat? The image of a Mickey

film, television, theme park, performances, people, products, music ... ... to a Disney cartoon, into the lives of people from all aspects surrounding the contacts. The Walt Disney Company is a strong entertainment company Sell Authorized products are only incidental, so that more people like Disney cartoon characters method.

The core of Disney characters, Disney characters more than one Mickey Mouse, Mickey Mouse around with a lot of friends, that is, second-line characters, such as Donald Duck , Gao Fei These figures can build itself into every new series.

Blue Cat To achieve further development, first of all make fun of the core for strength, to do their richer entertainment level.

Disney constantly introducing new characters, stories, always rich entertainment content, but Mickey Mouse, Princess, Lion King, etc. All the content is always around the home, entertainment of this concept, no other content, such When doing marketing, will be very clear what to do.

Domestic animation characters are very thin, and relying on a character, a set of things to win a war, there is no way to attract people of all different identities.

And Disney products, even a set of things, there will be content to attract different groups of people. Disney's philosophy is "the best intentions offer special entertainment" can also be said to be family entertainment, all content is to provide special family entertainment. That Disney is a successful entertainment company, because side are people who will like it.

Disney is not a product company, is an entertainment company. The reason will become a cartoon character products, because kids like Disney cartoons, Disney characters will hope to India to bags, to buy Disney toys. If one day the children also enjoy the blue cat, blue cat toys was needed, the market will request.

Only to create good animation is not enough product, but also treat them carefully, following the incident later, perhaps to reflect the Chinese animation enterprises, and the difference between The Walt Disney Company.

Comic Con in a country, there are

by: gaga

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