Do One Time Offers Really Benefit Your Prospects?

To many people, a One Time Offer may initially appear to benefit the list builder who is making the offer

. They build a list of responsive buyers and get paid for the offer at the same time a win/win situation it would seem. If this is the case, exactly how can a one time offer benefit your prospects?

Firstly, let me say that as someone who is building a steady list of hot subscribers, I would highly recommend any list builder to use a One Time Offer within their list building activities at some point.

However, this is about our prospects and how they could benefit. Here are 2 reasons why your customers or prospects could benefit from a One Time Offer.....

1)A good One Time Offer will provide your customer with a valuable product even before they reach the offer stage.

This usually means that your prospect will benefit from being introduced to a high quality item or product at a vastly reduced price or even for FREE. The list builder has to introduce quality and value otherwise, people are highly unlikely to be tempted to the upgrade.

2)The upgrade on the One Time Offer must also benefit the prospect by being of exceptional value for money. That is whilst your prospect may be willing pay a discounted price for the upgrade and you make money, they are doing so because you have provided enough quality and value to encourage and persuade them to do so.

On a personal note, I have found some great products and services in One Time Offers that I have upgraded within the past and I have benefited tremendously.

Many marketers use One Time Offers for this reason alone they are providing products at seriously discounted prices and so they make One Time Offers not only for the benefit of their prospects but also to their existing customers.

If you are working on your list building efforts, you should seriously consider using One Time Offers in your campaigns.

Much can depend upon the nature of your offer but generally you will find that provided you offer quality and value, not only will you benefit yourself but also your prospects who take advantage of your offers will undoubtedly benefit too.

by: J K Stewart

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