Do You Blog? A Quick And Easy Guide To Blogging

You might not be aware that the word "Blog" comes from "Web Log" which is actually a log of some sort on the Internet

. That's how blogging was intended to be used when it was first created, just a way for people to tell their friends what they're doing, but since then it became a very effective marketing tool. There are many things you can do to market your products or services using blogs and I will tell you about a few of them.

WordPress.

Word press is one of the greatest tools for bloggers available today. What it is is a blogging platform which is very customizable and very easy to use. With Word press you can add plug-ins -- pieces of code which enable the blog to have additional functionality, and that functionality can be then used for Internet marketing.

One of the great things you can do with WordPress plug-ins is you can connect your WordPress blog to your Facebook, MySpace or even twitter account, so that each time you post a blog post, there is an update on each one of those services without you having to do anything. This results in effortless and increased visibility as well as greater ownership of the Net. You simply own more places on the Internet and people can see your activity in more places which in turn increases traffic to your website.

Another great thing you can do with blogging is you can interact with people. Interaction has proven to increase sales and conversion dramatically, and if you are able to have a dialogue with the people that come to your blog, you are going to find out exactly what they want and it is going to be very possible for you to create a product just for them, so that they have an increased desire to buy it.

Additionally, a blog is a great way to stay in touch during important events such as product launches and other promotions. You can set up your blog to automatically send e-mails to people visiting it, so that you don't have to do anything. This way each time you need to communicate with your prospect buyers or buyers, all you have to do is come to your blog and make a post, and there is going to be an e-mail sent out to everyone that follows this blog that you have made an update. This will make it very easy for you to stay in close contact with your list, followers or friends.

Lastly, blogs rank in Google very well and very quickly. Google loves WordPress because it is updated very frequently as people post comments on your blog posts and as you post to your blog regularly. These frequent updates are perfect if you want to dominate the search engines quickly and without effort.

These are just a few out of the many ways you can use blogs in marketing. Just try it out and see for yourself.

by: Jason James

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