Does Size Really Matter In Online Marketing? One Big Sale Or 20 Smaller Sales
In short, is it better to make one sale at $1000 and or is it better to make 20 sales
at $50 to earn the same commission? The truth is that both big ticket and small ticket products are bringing in massive amounts of cash for those who are marketing them. Big Ticket Good Stuff: If you're marketing products with large profits you'll need to make fewer sales to make a large amount of money. If every sale pays you $1000, you'll need just 1 sale each week to earn $4000 per month or $52,000 per annum. If you could make an average of 2 sales per week then you're on an executive income. Once you're making the sales they add up very quickly. In this type of marketing, building a relationship with a potential buyer is the key. In marketing in general it is said that'people buy from people' but this is especially true when promoting products with a high cost. They buyer will look to part with his money to someone who they trust, believe and are comfortable with. And The Downer: However, sales take more time because potential buyers need time to think about the whole offer or product you are selling. Most people will not buy the first time they visit your website. A buyer will usually inspect and research your offer more thoroughly to be absolutely sure that it solves a problem they have. Small Ticket Good Stuff: It's easier for people to buy products that have a low price and they are quite happy to buy the very first time they visit your website as long as your product solves their problem. These lower priced products are usually information, advice or membership offers that are delivered digitally in the shape of ebook, reports, PDF, audio files. A vast range of products are readily available via ClickBank and other similar groups who provide everything, including websites, payment gateway, commission distribution and support leaving you to just market and promote. It's very quick and easy to set up in this business and at very low cost. Aim to market a product in a niche where people are having real problems in and provide the solution with your product. And The Downer: You'll need to make a large amount of sales to make a decent amount of money though. Twenty sales at $50 each will only give you $1000. You'll need to make 80 sales per month to earn $4000. Competition is vibrant in this field as there will be many people marketing the same product as you so you need to somehow differentiate yourself from the crowd. But remember this, with the right product and the correct marketing strategy, people are making thousands of sales per month with these low priced products. In the end, it''s really up to you whether you favour high priced or low priced products. Which do you feel comfortable with? That's the key. If you don't think you can sell high priced items... you're probably right! However, there's nothing to stop you doing both to compliment each other. Many top Internet marketers have both high priced products and also low cost ones in their portfolio. Discover how I escaped the rat race and achieved financial independence
HERE. And the key may be in how you market the products and not exclusively down to the price. Remember that the buyer has a problem and is looking for a solution to it. If your product addresses the problem then the price becomes a secondary consideration.
Does Size Really Matter In Online Marketing? One Big Sale Or 20 Smaller Sales
By: Sal Abdin
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