Dollar Store Merchandise is All About Variety

Those who are about the start a dollar store will soon discover just how important the dollar store merchandise they carry will be to their success

. After all, customers seek specific items whenever they enter. While they will add other impulse items they had not planned to purchase, their mission is frequently focused on purchasing a few core products they absolutely need. It is your responsibility as the store owner to carry the right merchandise. Even more you must always maintain enough of those core items so all shoppers can meet their needs. In this article I present merchandise is all about variety.

When shoppers enter your dollar store they have two main objectives. First and foremost is to find all of the basic daily necessities. As a result those who start a dollar store simply must carry an excellent assortment of core products such as hand soap, hand cream, and other health and beauty items, household cleaners, paper products. That means a variety of brands as well as a deep supply of the items. In fact running out of this important merchandise can really impact not only your sales, but also your customer retention.

In addition to products to meet core customer needs, it is important to add a good selection of other items they want to have. Examples include snack items, general food and groceries, party supplies, greeting cards, reading glasses and sunglasses and more. Most of these meet specific needs and wants of the customer. However with the exception of some food items they are not essentials and customers can do without them. Providing a narrower and less deep selection works well for these items.

Finally toys, basic tools and hardware, jewelry, house wares and impulse items round out the merchandise selection. Shoppers come into your store expecting a basic selection of these items. While the actual square footage of your store helps to determine the quantity carried, these are items that sell well in many stores. Focus on providing exactly the merchandise your shoppers' request. Be prepared for slower sales of these items. Do not gamble by adding items in these departments unless you know they will sell.

When you start a dollar store it is important to promote all of these items properly. Make it clear to your shoppers that the items are in-stock and available.

To your success when you start a dollar store!

Dollar Store Merchandise is All About Variety

By: Bob Hamilton

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