Domain Branding

Domain Branding mainly consists of your domain name

. Most of the people, when going to a particular site type in the domain name directly into the browser rather than getting there through the search engine.

Some important things about domain names are:

1. Your Domain Brand name should be easy to spell. If it is long and complicated, then it will be difficult to remember and people will not link the domain to your brand.

2. Your Domain Brand Name should be easy to remember. If it is not remembered by the people and typed into the browser, then your online business can get affected.

3. Your Domain Name should be related to your business.

As far as possible, make up your domain name with commonly used words. These are easily spelt. Also make sure that it is short. The more short it is, the better it is to spell it and this will avoid any typos. Finally if you hae a choice of choosing a domain name with or without a hyphen, then choose one without the hyphen. This is because people remember the domain names as they would read it out and a hyphen in the name can create confusions.

The best way to get your domain name to be remembered, is to act like the customer online. Whatever brand names you remember easily, other people will also remember those.

A good domain brand is one with which you can associate an image. Humans retain information best when they associate it with an image. Another thing to remember is to have a common idiom as a part of or as your domain name.

However, there are certain things that you should avoid when creating a domain name.

1. Avoid mispelling a common brand name intentionally. This will not help you to get more traffic.

2. Completely avoid trademarks of other comapanies even if they don't have a similar web brand.

3. Do not plan a business name unltill you have a domain brand registered to you.

4. Do not have a domain brand name with a .net, or a .in, or .org if the one with the .com is already registered by someone else.

5. Be care as to what the spelling of your domain brand name is turning out to be. E.G: 'therapist finder.com, without any spaces can also be read as the rapist.com. So be careful when stringing words together.

by: tanyas

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