Don't Confuse Pay Per Click With Pay Per Lead

Don't Confuse Pay Per Click With Pay Per Lead

It can be pretty difficult to keep up with all the internet website marketing resources available nowadays. From SEO to e-mail marketing, affiliate marketing and advertising, pay per click marketing and pay per lead; just to point out a few. I asked an advertising agency, Johannesburg, a number of questions to try and determine exactly what the most effective website marketing tool for my own requirements would be.

When looking for an advertising agency; Johannesburg, Bloemfontein or even Zeerust, it's also advisable to check their knowledge on the following subjects:

Search engine optimization: SEO as it is also known as, is a way to optimize your site to perform well on search engines. Loads of on-site and offsite work is done to boost an online site's pagerank and incoming back links to enable such a webpage to perform better on search engines. Website performance depends upon the reputation of the particular site. The more hyperlinks you have to your web site and the higher your pagerank, the better for your "image".

Pay per impression: Several web pages and search engines would allow a person to advertise with them on the basis that you pay them a specified amount of money for each x-amount of times that your chosen advertisement is displayed. In order to avoid this from becoming a logistical headache, the calculations are usually done on 1000's of impressions, rather than on each and every individual impression! It's fundamental to choose web pages for such partnerships quite cautiously and to also ensure that they can deliver proof of the number of impressions.

Pay per click: This works on the very same principle as earlier mentioned, with the primary difference that you don't pay for each impression, but only once a website visitor actually mouse clicks on your advert and is redirected to your internet site. Google for example has a very reliable pay per click program where you have complete control over your budget, when your advertisements must run etc. Simply by controlling your marketing campaign this way you can steer clear of nasty surprises at the end of the month!

Pay per lead: This is another kind of affiliate marketing. If you are a webpage owner, you can make advertising space available on your website for other companies to display their ad banners. As soon as the company gets a query this way it is seen as a lead and you will receive payment for this lead. Leads do not always include actual payments. Insurance providers, as an example, regards the completion of an insurance policy quotation request as a lead while a car manufacturer can regard a booking for a test drive as a lead.

E-mail marketing: As the term suggest, this will be advertising by using electronic mail. Email messages can be send out to promote special offers, introduce new products as well as share any other exciting information. It is crucial never to send any unrequested electronic mails, and to ensure that your electronic mail would add value to the reader's life. Nothing is worse than very long emails with no obvious message.

For an advertising agency Johannesburg, Pretoria and Cape Town does not matter - if you have an online site address, they will be in a position to assist you!

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