Is Sem Still Equal To The Sum Of Seo And Cpc Pt2

If the companies want to enjoy satisfactory results from search engine marketing

, pay per click advertisements and SEO, then it is essential to have complete knowledge on types of search marketing activities. Achieving search listing is crucial to the success of website and to obtain these listings, various marketing activities are involved including search engine optimization, search engine marketing and pay per click search. Marketers must come out of the shell and understand the difference and the importance of various marketing approaches as this will overall improve the visibility of the website on the search engines. Following are some of the best search marketing activities which can help marketers strengthen the process of search engine marketing and PPC campaign management.

" Search Engine Optimization "" SEO is used by the marketers to gain organic listings for the website. This practice is encouraged by the search engines as it enhances the visibility of the website and makes it accessible to the users. Search engine optimization is just like a PR that brings favorable response to the website and if it is done beyond the limit, it can actually prove fatal to the success of the website. The process of search engine optimization has to be done with great care as one wrong step can affect the online reputation of the website.

" Search Engine Marketing "" Search engine marketing is undertaken to get both organic and PPC listings which focuses on both people and the companies. If the marketers follow this approach, then it will help them realize higher results from various other marketing activities also. Search engine marketing should not be mixed with cost per click or search engine optimization otherwise it will not deliver the desired results.

" PPC or Paid Search "" If the marketers want to get paid listings, then the best way is to follow Pay Per Click method which involves advertiser paying to get desired listing. Since it involves the investment, most of the marketers try to cover this method by following search engine optimization and search engine marketing methods.

For effective Search Engine Marketing and PPC campaign management, it is essential to understand all the marketing activities which will further help the development of the website. If the website needs to do well in the cyber space, then marketers must include SEO, search engine marketing and PPC method as per the requirements. The approach towards all the marketing activities needs to be modified by getting information on the pros and cons of each method which can be applied in the process of placing a website in the search engines.

by: Nimit Shah

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