Dongguan Shoe Industry To Create Their Own Brands Aggressively To Open Up The Domestic Market

HC shoe net September 30 News, a sudden financial crisis broke Dongguan shoe industry for many years of "quiet"

, raw materials, labor costs and the processing trade policy adjustment, especially so early into Dongguan shoe industry collapse and the recession in Interrogation of the worries, long and short term, the business begins to ponder: Where to go?

It is understood that Shoe Dongguan shoe industry gathered at the headquarters base for the representatives to seek a new role in promoting the development model, the Warburg shoes, new Tiger Industrial Co., best shoes, Sheng Qi and shoes, shoes, etc. Friends of Thailand is from Dongguan shoe Sell Channel, brand, quality innovation and strategic adjustments to explore a road with the road, Dongguan shoe characteristics.

Greater efforts to build its own brand

By the financial crisis, the cost of materials and trade policies, the impact of various factors, Dongguan shoe brand in the efforts to build its own significantly strengthened, combined with external environmental factors, began to aggressively develop the internal market, to ensure sustainable development of enterprises.

"In the current environment, government, associations and shoe enterprises are increasingly aware of strengths and Dongguan shoe industry to maintain sustainable development, will have to get through the two major export and domestic markets to enable enterprises to minimize dependence on foreign markets . "Huarui Industrial Investment Co., Ltd. Hong Zhang said.

To establish their own brands and develop the domestic market, we must first have a high-level technical personnel, industrial resources, information systems, display platforms and other infrastructure. So whether Dongguan have those conditions? According to statistics, more than 4,000 enterprises in Dongguan have shoes, Shoes Over 2000 shoes, and machinery, shoe, leather, metal, chemical and other relevant supporting more than 3,500 shops, employing as many as 200 million, annual output of more than 1.5 billion pairs of shoes. Dongguan has become a global Shoe , Leather, shoes, shoe machine and other related products of the most important distribution center, has a perfect matching supply chain.

Peishi Da Trading Co., Ltd. Ho Kwok Choi said, Dongguan has a good foundation, but before doing most of OEM, not a fully integrated platform to streamline resources to make good products, Dongguan shoe industry faces are not good brand of embarrassment. Flow from processing to research and development

Long time, the shoes are labor-intensive manufacturing industry representatives, usually to countries with low labor costs, and the region. Dongguan is located in the Pearl River Delta owing, adjacent to the advantages of Hong Kong and Shenzhen to become the first choice for footwear production shift, in the capital, equipment, technology and materials such as rapid development.

However, with the Dongguan city, industrial development and land resources to reduce the impact of the footwear industry in Dongguan gradual transformation and upgrading of the problems faced. Guangdong Footwear Manufacturers Association, said Hill, who had little, now more and more attention in Guangdong shoe D and innovation capability, Dongguan, some companies have begun seeking footwear engineering exploration and research and development, enterprise more and more communication between the various communication, improved communication skills effectively. Dongguan shoe industry has started shoe, materials and components, Shoe-making equipment The areas of technical standardization, and local class-based profession such as shoe comprehensive upgrading projects, indicating that the area of technology and Dongguan shoe brand awareness is growing, which also showed that sense of urgency, Dongguan shoe significantly strengthened.

Dongguan shoe business ideas for change and the views of industry experts recommend? A Dongguan shoe that shoe to change direction and thinking of a good thing, but the need for a "research and development, trade, information, logistics and personnel training as one of the industry chain integration platform", the only way transformation of the footwear industry in Dongguan Upgrading the Road to go longer and better.

by: fdgbg

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