Dont Banish The Banner Stand!

c Generations X, Y and Z may be technically versatile

, but there is an older generation of consumers, many of whom do not even own a computer or laptop.

Whether you are the company CEO, Marketer, Marketing Assistant or in some cases all of the above in one, your job is to make your companys brand visible. One of the easiest and most efficient methods today is the banner or banner stand.

Whether you are presenting at a sales meeting in the boardroom of a prospect or attending a trade show, in a matter of seconds, you can enhance your exhibition space by using a banner stand. Corporate banners are a cross between the roadside billboards and the tv slash computer screen. At a glance, an audience member or prospect passing by, can take in your companys visual marketing messages both in images and in words.

One feature that makes the banner stand stand out is its relatively new comeback. Banner stands have been in existence for a long time. This said, in recent years, marketing spend has been diverted elsewhere, and often to online marketing endeavours. Today, if your company invests in a banner stand, you are not only making a long-term investment but you are more likely than not to stand out as being innovative and original.

Test it out for yourself. Start tracking marketing endeavours of companies in a spy-on-the-competition notebook. Whenever you find yourself being on the receiving end of a sales pitch, jot down all the marketing tools being deployed. For example, as you are well aware, one common practise is the PowerPoint presentation. Then you have the business cards that are stacked on a table near the projector, or near the door. Sometimes, the business cards are accompanied by a colourful flyer promoting the companys products and services.

Always look for the banner stands. You certainly wont miss them because they tend to be attention grabbers. This said, youre likely to miss seeing them more than not. This is because banners, in all shapes and sizes, be they retractable banners, pull-up banners or roll-up banners, have not been a mainstream marketing choice for years.

You also want to track your own reaction to the marketing measures being used. Youre likely to lean forward in curiosity when a retractable banner is opened and assembled before your eyes. And youll probably take a mental note of mentioning it to your boss. After all, it does seem like a nifty device, to grab peoples attention. And, I may be wrong here, but I somehow think, that no matter how good the PowerPoint presentation is, and the sound effects and video clips and animated, youre likely to sign under your breath or even whisper to your neighbour: Oh no, not another PowerPoint presentation.

by: asish

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