Drive Traffic to Your Door With Effective Newspaper Advertising by:Shaun Edwards

You've worked hard saving your money to purchase that dream of owning your own business

. After years squirreling away the capital necessary to start, the day arrives when you're ready to open your doors to the public.

Of course, if your business is in a highly visible location along a fairly well-travelled road with great access to your car park, the public will see you easily. This is especially true if you take advantage of that high roadside visibility by placing messages about your grand opening soon to take place. I know my interest gets peeked passing by a soon-to-open business with all the colourful signs announcing the big opening. Big beautifully decorated signs, colourful balloons, and even people waving signs or carrying hand-held billboards can grab the attention of passer-bys.

But, how do you get your message out to people who don't travel this road or what if your business location is not on the main drag? It would be a fairly unwise business decision to rely on just passing traffic as your only source for customers. Plus, as any successful business entrepreneur will tell you, successfully getting the word out about your business - your goods and or services - will be the key to your success.

There are many ways you can investigate to promote your business from the extremely expensive to merely depending on word of mouth. However, one of the best and oldest methods for any business to promote itself remains to this day through newspaper advertising.

"Why Is Newspaper Advertising Still Effective?"

Well, despite all the hyped up gloom recently about the demise of the newspaper industry, your local paper isn't going anywhere. Today, newspaper strength drawing readers and potential consumers for businesses placing advertisements still makes the medium a cost-effective marketing tool.

According to the Newspaper Association of America (NAA):

- Nearly 50 percent of adults read a newspaper every day

- Average Sunday adult readership is 54 percent

- Daily newspapers are read by 67 percent of adults Monday through Friday

- Studies show people pick up newspapers seeking local products and services

- Since newspapers use themed sections, unique demographic targeting is available

- Newspapers remain the number one source for coupon marketing

- Newspapers remain the number one source for automotive marketing

- Today, most newspapers operate accompanying websites adding greater advertising value

Now, if you're convinced newspaper advertising is something you need to explore, the first thing to do is actually pick up your local paper for a few editions. Check out the ads that catch your eye, because this aspect of an ad is something you'll want to incorporate into your own. Ask yourself "Why has this particular advert caught my eye?"

"The Headline Is The Key..."

If you have a local paper nearby, take a look at the classifieds section. What do you notice? Do they all look alike? Do any stand out? If so why do they stand out? These questions should educate you to understanding what makes an eye catching advert. Try to make your advert incorporate the things that you notice...

Request a media kit, or at least a rate card, from your local newspaper so you can get an idea about what costs are associated with what type and size ads are available. Sure there is a lot of self-education necessary to become an informed advertising consumer.

Don't fret - find out about great methods to use when advertising in newspapers on the AdSense-On-Demand training course, designed to teach you all you need to know about successfully promoting your business in a variety of media.

About the author

Copyright 2009, Shaun Edwards, Advert Designer for Paper and Digital Media, www.AdSense-On-Demand.co.uk. All rights reserved. Permission granted to reprint this article on your website without alteration if you include this copyright statement and leave the hyperlinks live and in place.

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