Drive Website Traffic Using 3 Simple Concepts To Improve Seach Engine Ranking

Author: Chris Hopkins

Author: Chris Hopkins

To learn how to increase search engine ranking and drive website traffic you need to understand the principles that govern the way the search engines work. Without an understanding of these principles and a technique to incorporate them into everything you do online you will not realize the success you are seeeking. On the other hand learn how to master them and you will start dominating niches all over the websending thousands of potential customers to your site daily.

So what are the principles that govern search engine ranking and how do I increase mine ?

Here they Are:

1.Relevancy

2.Popularity

3.Originality

Relevancy

In simple terms relevancy is defined as related content.. For example if your website was about golf, related content would include information about such things as; golf clubs, golf courses and golf lessons. Content about anything other than the topic of the website or related topics would not score for relevancy, therby having no chance of ranking in the search engines. Search engines check your site for relevancy.

When creating content make sure it is always highly targeted to the topic of the website. A final word of caution about relevancy, relevancy alone will not rank your site. To score with the search engines your site must have other sites pointing to it.. Relevancy does not work without popularity and original content.

How To Improve Search Engine Ranking and Drive Website Traffic With Relevant Content

First you must write content specifically targeted to a keyword. Imagine you are trying to get higher search engine rankingfor this keyword phrase, the topic I am currently writing about, " Improve Search Engine Ranking". Firstly, you would want to find what people are searching for and specifically target that keyword, (eg.improve search engine ranking),if you want your content to rank in the search engines for that phrase. Make sure you include the keyword phrase in the title of the article, for example your title could be "3 Steps To Improve Search Engine Ranking". If possible put the keyword or keyword phrase at the biginning of the article title. Always remember to include the phrase, "improve search engine rankings ", several times throughout the article. Finally make sure your content remains 100% relevant to the keyword phrase.

Popularity

Popularity works together with relevancy to improve search engine rankings. Popularity is based on two key measures:

1.The number of sites llinking to you

A sites popularity is measured firstly by the number of sites that directly link to your site. As an illustration lets take a quick look at Youtube. Youtube is one of the most highly trafficed sites online, Why? Every video that is taken from Youtube and placed on another site, whether that be facebook, myspace, a blog, a sales page or a website, automatically creates a link back to Youtube where the video is hosted. Every time someone shares a Youtube video a link is created. With the number of videos shared Youtube gets thousands new incoming links daily This is one of the reasons why youtube videos rank very highly on the search engines. Their site is super popular.

2.The Popularity of The Sites Linking To You

The more popular the site linking to you is the better the score given by the search engines

How To Create Link Popularity To Improve Search Engine Ranking and Drive Website Traffic

The more incoming links to your site the more popular it is It is therefore always important to share the content of your site,(with a direct link to the content on your site), to as many sites as possible. There are literally thousands of places you could post your content to for free to Improve your search engine rankings including highly popular websites like article directories, blogs, social bookmarking sites, video sites, press release and social network pages.

Originality

Originality basically refers to unique content Search engines check to make sure the exact same information is not posted all over the web. As an example if I took a highly relevant and popular article from my site and posted it to hundreds of sites it would not rank high in the seach engines as it would no longer be deemed unique.

How To Keep Your Site Content Unique And Spread It To Improve Search Engine Rankings and Drive Website Traffic

Syndicating or sharing your content is vital for search engine ranking success The trick is to spin your content and add a link back to the original content on your site before posting. Spinning is a popular term used to describe the process of changing the titles, key words and phrases throughout your article to make many different versions. Posting these all over the internet with a direct link back to the original source on your website will improve search engine rankings.

Follow the steps above and I guarantee you will see an increase in the number of visitors to your site. To learn more about how you can improve search engine rankings and drive more traffic to your site it is important to learn all you can about search engine rankings.

If your really serious about turbocharging your traffic visit the following link to access my free marketing training. You can learn everthing you need to know about driving website traffic and building a massive super responsive list here. This will explode your traffic.About the Author:

To learn more about how you can improve search engine ranking and drive more traffic to your site it is important to learn all you can to rank high in the search engines. Visit the following link to access my Free Marketing Training and start ranking today.

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