Internet Trends for 2010
Author: Roger Degerstrom
Author: Roger Degerstrom
Internet trends for 2010 could be something like predicting the future by analyzing what has happened in the past. Having analyzed these trends by studying visitor statistics and activity on my own website makes it easier to see what is to come in this economy we are all facing today.
One thing I have noticed is that website visitors tend to look for information online more than searching for goods and services. A great percentage of website traffic enters the site, gets the information that they want and bounce off to another website, rarely contacting the website owner for more information on the products and services offered. To get your website visitors more interested in what you offer, some of these techniques could be implemented.
Offer your contact information on every page of your website including your email address, phone number and even address. Give the advantages of using your products and services over your competition. Make your website about them and how they can benefit from what you have to offer. Be sure you're giving them reasons for choosing your company to help them with whatever it is you offer.
Social media trends fluctuate on a daily basis, and it seems that Twitter and Facebook are cornering the market on social media in general. The advantages of social media, besides being able to connect with people you haven't talked to in a long time, involves getting the things you post indexed by search engines.
Facebook has recently been a great way to connect with people you haven't talked to in a long time. Just by going through an old address book and plugging in names of people you could probably reconnect with at least 50% of them, given that they are possibly connected into the internet. The Facebook applications that are now offered by mobile phone, blackberry, iPhone and other portable devices makes it easy for people to connect, update what they are up to and message those they haven't talked to in a long time. My prediction is that Facebook isn't about to die off any time soon, and is continuing to grow as one of the most popular social medias available.
Twitter on the other hand has seemed to dwindle off a bit in comparison to how it has been earlier this year. I used to be able to put up a link to some impressive things on the internet, or even post a good quote, and get retweeted about 5 to 10 times. Now that doesn't seem to be the case, perhaps due to the paranoia that has been growing due to increased viruses and malware that could be associated by "shortened links", because you can't actually see what site you are being redirected to with a shortened URL.
My predictions for Twitter being less used are for a number of reasons. This list of reasons includes not understanding how to properly use Twitter, Twitter users getting involved actively for a couple of months and not "getting" what the advantages are, and people not realizing that everything you post in Twitter is being indexed by Google and other search engines. If you post links in Twitter that pertain to your specific business niche, rather than what you had for breakfast, or what you named your new puppy, chances are that you could be found online by more potential customers.
Though the internet is growing constantly and more people are getting online every day, it seems the demand for website design is getting to be less and less. Perhaps this is directly related to our economy, or the fact that almost every business out there already has a website online.
Simply having a website doesn't necessarily mean that you will receive the traffic you want to help your business grow. Using a content management system, incorporating the proper methods of search engine optimization and using a website designer that understands the penalties of blackhat SEO could give you the leading edge over other websites online.About the Author:
Roger Degerstrom does
freelance custom website design to the latest standards, and offers
search engine optimization for small business owners as the "Next Generation in Custom Website Design".
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