Driving Traffic With Your Article Marketing Strategy

The sea of websites featuring products and services for sale makes it easy for a consumer to get lost in links and information

. Create an article marketing strategy to build a readership and build a customer base. Lend credibility to your business and draw in new customers when you submit articles for publication online.

Sharing your expertise through article marketing allows you to reach consumers and garner their trust. Trust earns repeat business and creates an excellent avenue for word of mouth advertising.

Cost Effective

Driving traffic through article marketing is extremely cost effective. Forget spending money on traditional marketing campaigns. Article marketing can be as inexpensive as the time it takes to write and submit articles for publication. You utilize existing websites your customers are already frequenting to expose them to your product or service.

When developing your article marketing strategy, keep in mind that online shoppers are picky. The average amount of time they'll spend looking at a webpage is 20-45 seconds. Your job as a marketer is to draw them in and keep them from clicking away so quickly.

Valuable Information

Submitting articles that provide valuable information creates interest for the reader before they make the jump over to your website. They're considered "targeted visitors" and this makes them more likely to shop or subscribe to your website or newsletter.

Finding out what information your target audience is searching for is easy. Search message boards, blogs and online communities to get an idea of the information your customer base is seeking.

Let the consumer's questions inspire you and guide your article marketing strategy. By showing your expertise, you'll be able to create a trusting relationship and a reliable reader base. Readers become potential customers before they even click over to your website.

Build Inbound Links

Increasing your inbound links draws more customers by increasing your page rank with popular search engines. Keyword searches through a search engine like Google provides consumers a list of results ranked in order of the number of relevant links pointing back to that site. As you gain inbound links, your page rank grows and your site will appear higher and higher on the list of keyword searches.

Quality information plays a key role in both the consumers' eyes as well as with search engines and publishers. Generate quality content by understanding the ins and outs of your product or service. Demonstrate your knowledge of trends in the industry and the big questions on consumers' minds. You must generate useful and relevant content to keep people reading and to be sure that distribution services will accept your articles for publication.

Building an Article Marketing Strategy

Part of your article marketing strategy should be meeting the guidelines of the individual article publishers or distribution services. Using a distribution service instead of seeking out individual publishers can be a huge time saver.

Distribution services allow you to submit articles to a variety of publishers with just a few clicks. They provide experienced editors to ensure that every article you've submitted meets the guidelines of individual publishers.

Driving traffic to your site means staying legitimate in the eyes of the consumers and publishers. It is important to remember to submit articles over time instead of all at once. If you create too many links too quickly, it could damage your page rank. When creating back links to your site, a steady and constant increase in links is the best way to go.

Remember the basics, cater to the consumer, and stick with the guidelines of the publishers. You are a consumer; use your experience and knowledge to give web surfers the information they need. Creating a great article marketing strategy is the first step to success in the online world.

by: Carol Palmatier

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